#113 How Public Speaking Can Boost Your Small Business Marketing Strategy

Key Takeaways:

Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.

Resources Mentioned:

Laurie Ann's new listener guide: speakandstandout.com/shelly
Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")

Resources:

Client Attraction Clarity Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Convertkit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

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