115. Your Big Shift: From Selling a Great Product to Building a Strong Brand

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.

Here's what's in this episode - you can find all the links on the episode web page.

• The event that sparked Katie’s interest in brand management.
• Why a great product is necessary, but not enough.
• Why the time for brand strategy is always now.
• How Katie's Brand Strategy process brings clarity and confidence.
• How a strong brand can help you build brand recognition and word-of-mouth marketing.
• How having a strong brand can help you with new product launches.

Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!

In the meantime, you can get all the links and read the full show notes here.