12 days of Liftmas: 12 myths that are hurting your personal training business

In this episode we discuss 12 myths that can negatively impact personal training businesses. We explore various misconceptions about offer pricing, client relationships, sales techniques, and marketing strategies, emphasizing the importance of understanding one's value, teaching clients, and the significance of networking.

We also cover effective sales strategies, advocating for hope and optimism over fear, and the significance of working on business strategy rather than just in it.

Chapters

00:00 Introduction to Lift Myths

01:38 Myth 1: Cheap Rates Don't Equal More Clients

06:32 Myth 2: Teaching Clients Will Drive Them Away

10:10 Myth 3: Attachment to Outcomes Hurts Sales

13:56 Myth 4: Asking vs. Telling in Client Interactions

19:03 Myth 5: Controversial Content is a Short-Term Strategy

26:59 Nostalgic Sandwiches: A Culinary Journey

30:26 The Art of Niching Down: Finding Your Unique Voice

34:55 The Importance of Authenticity in Training

42:56 Building a Network: The Power of Connections

52:04 Self-Care for Trainers: Prioritizing Your Own Fitness

01:00:45 Selling with Hope: The Power of Optimism

01:02:30 Client Relationships: The Importance of Positive Engagement

01:05:04 Mindset: The Role of Hope and Optimism

01:07:44 Business Strategy: Working On vs. In Your Business

01:11:35 The Entrepreneurial Journey: Balancing Roles and Responsibilities

01:15:48 Sales Strategy: The Risks of Constant Discounts

01:21:25 Navigating Complexity: Embracing Nuance in Solutions