12. How to Buid a Marketing Plan

In this episode, Billy Cina, managing partner at Envy, shares her expert insights on crafting a rock-solid marketing plan for startups.

Billy covers the key components, from identifying big rocks to budgeting, setting KPIs, and developing a content strategy. She also provides tactical tips on planning versus budgeting, tracking metrics, leveraging AI tools, and avoiding common mistakes. Don't miss Billy's wisdom on this critical element for startup success!

Billy's budget: https://docs.google.com/spreadsheets/d/1tXr0_-zVTNRcHA8rUn5n1gCxOpRVXytF8PI5pENs0mg/edit#gid=0

This show's links:

bit.ly/goempirenow

bit.ly/topshelf12

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

Billy's bio:

Billy Cina is the Co-founder and Managing Partner of leading B2B tech marketing and RevOps agency, ENVY.

Her entire career has revolved around marketing B2B tech brands, globally. From shiny new startups with a BHAG, to more established tech companies fighting for market dominance.

Areas of forte include working with companies on articulating and testing their messaging, building digital marketing strategies and budgets with an emphasis on producing top notch content as the engine for growth.

Envy client projects include: messaging, inbound marketing with SEO, content and social media strategy, lead nurturing and marketing implementations and RevOps; multi-channel lead generation campaigns and more. Our years of experience in reaching targeted professionals mean we can humbly and confidently call ourselves the expert team!

We are proud to be a HubSpot Diamond Partner.

My profile

Envy