#12 In Business We Trust - Lessons from The Edelman Trust Barometer with David Bersoff

Discover why businesses are taking the lead in societal trust, with David Bersoff from the Edelman Trust Institute sharing insights from their latest Trust Barometer Report. You'll learn why companies now outscore governments, media, and NGOs in trust ratings and how they are stepping up to address global challenges where traditional institutions fall short. We tackle the complexities behind these trust metrics and explore the evolving expectations placed on businesses to champion social issues.

Join us as we dissect how the type of business and its origin influence public perception. Family-owned enterprises and small businesses tend to garner more trust compared to their larger counterparts, often tied to the personal accountability that comes with a family name. The discussion also navigates the impact of geopolitical factors and national stereotypes on a company's trustworthiness, and the increasing demand for business-government collaborations to drive innovation and build robust partnerships.

Engage with our conversation on the strategic engagement of brands in societal issues, focusing on aligning actions with core values and stakeholder expectations. Hear how some brand decisions, like those from Bud Light and Natura, illustrate the fine line between successful and unsuccessful stances on social matters. We also delve into the personal growth lessons that can be drawn from professional setbacks, stressing the importance of resilience and reciprocal trust in nurturing lasting business relationships.

More inspirations from David Bersoff:
Harvard Business Review Article How Companies Should Weigh In on a Controversy

The Edelman Trust Institute's LinkedIn Page and Website 

Please visit our website, www.businessandsociety.net, for more inspiration.