56 min

The future of brands and consumeris‪m‬ Rathbones Look forward Series with Andrea Catherwood

    • Society & Culture

Andrea speaks to advertising guru and writer Rory Sutherland about the future of brands and consumerism. His latest book 'Alchemy - The Surprising Power Of Ideas Which Don't Make Sense' is a fascinating insight into why we respond to certain brands and advertising. Rory argues the case for ‘magic',  writing that ‘irrational solutions to human problems are waiting to be discovered’.

Andrea speaks to advertising guru and writer Rory Sutherland about the future of brands and consumerism. His latest book 'Alchemy - The Surprising Power Of Ideas Which Don't Make Sense' is a fascinating insight into why we respond to certain brands and advertising. Rory argues the case for ‘magic',  writing that ‘irrational solutions to human problems are waiting to be discovered’.

56 min

Top Podcasts In Society & Culture

More by Bauer Media