Associations Thrive

Joanna Pineda
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Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

  1. 124. Sven Bossu, CEO of AIPC, on The Future of Global Events, Certification, and Sustainable Events

    23 ENE

    124. Sven Bossu, CEO of AIPC, on The Future of Global Events, Certification, and Sustainable Events

    International conferences are back and they’re bigger and better than ever! What do conferences and tradeshows of the future look like? In this episode of Associations Thrive, host Joanna Pineda interviews Sven Bossu, CEO, of the International Association of Convention Centres (AIPC). Sven discusses: How AIPC represents 200 convention centers across 60 countries.AIPC’s membership growth in Africa, India, and Southeast Asia, which is driven by economic expansion and changing market dynamics.Sven’s journey to becoming CEO of AIPC in May of 2020 during the pandemic, when 95% of members were shut down.How during the pandemic, convention centers pivoted to support communities as hospitals, testing centers, vaccination hubs, and even creative spaces like drive-in cinemas.AIPC’s “Future Shapers” leadership program, focused on cultivating top talent through leadership training, mentorship, and real-world challenges. Participants present innovative solutions at the annual conference.AIPC’s “Regional Academies,” which are globally accessible, five-day boot camps for middle management, emphasizing practical skills like crisis management and conflict resolution.AIPC’s “Quality standards” certification program, which helps convention centers in developing regions overcome perceptions of being “inferior” markets.AIPC’s upcoming annual conference in Shenzhen, China will highlight cutting-edge technology and ambitious practices in the convention space. The conference will be held in the world’s largest conference center, covering 400,000 square meters, and with two separate subway stations underneath.How events are shifting from traditional formats to unique, immersive experiences with flexible layouts, natural light, and a focus on sustainability. References: AIPC WebsiteFuture ShapersMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/zoo/clarity

    37 min
  2. 123. Catherine De Orio, ED of the Foundation for Culinary Arts, on the Yes Chef! Culinary Camp and The Importance of Vocational Training

    16 ENE

    123. Catherine De Orio, ED of the Foundation for Culinary Arts, on the Yes Chef! Culinary Camp and The Importance of Vocational Training

    The food service industry offers unparalleled opportunities for people looking for a creative, hands on career that doesn’t necessarily require a college degree. Learn how one nonprofit is promoting careers in food service through vocational training AND helping to address workforce shortages in the field. In this episode of Associations Thrive, host Joanna Pineda interviews Catherine De Orio, Executive Director of the Foundation for Culinary Arts (F4CA). Catherine discusses: Her journey, transitioning from an attorney to a TV personality, and now an Executive Director.F4CA’s mission to support underserved communities in Chicago by providing educational opportunities in the culinary arts.The importance of vocational training and hands-on learning in many fields, including culinary careers.Even if students do not pursue culinary careers, they gain valuable life skills by learning how to cook for themselves and their families.F4CA’s YES Chef! Culinary Camp teaches students the fundamentals of culinary arts, cultural history of food, and practical skills.75% of YES Chef! Culinary Camp campers go on to culinary school or careers in the field.F4CA programs are free for students, fully funded through donations and sponsorships.F4CA’s impact on the community, and the ripple effect of F4CA programs References: F4CA Website

    33 min
  3. 122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories

    9 ENE

    122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories

    What do you do when your organization’s name is well known, but what you actually do is NOT well known or understood? How do you educate the public and the healthcare community for greater awareness and support? In this episode of Associations Thrive, host Joanna Pineda interviews Silvia Quevedo, Executive Director of Lamaze International. Silvia discusses:  That Lamaze is so much more than a breathing technique. Lamaze is a philosophy, education, advocacy, and practices that foster healthy labor, delivery and early parenting.The maternal health crisis in the US, especially among women of color and women in rural communities.The six healthy birth practices that are supported by the World Health Organization.How being an association executive is Silvia’s second career, and how being an executive director for the first time is like drinking from a fire hose.Her biggest piece of advice to other association CEOs: listen more and listen to what’s being said and NOT said.How Lamaze expanded membership categories so that anyone working with pregnancy and birthing can join.How Lamaze is a brand and the organization licenses its name to products, including clothing and toys. The processing for vetting licensees is very thorough.Lamaze’s advocacy work includes supporting the Medicaid expansion in states, and support for workforce development programs.The member toolkits and resources Lamaze has developed, enabling members to better communicate the organization's mission and services. References: Lamaze International website

    27 min
  4. 121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and Ray

    2 ENE

    121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and Ray

    What was on the minds of association and nonprofit CEOs in 2024? What themes and trends came through? In this episode of Associations Thrive, host Joanna Pineda checks back in with Leah Monica, Director of Marketing, and Ray Stankiewicz, Director of Client Solutions at Matrix Group International. They look back on another year of Associations Thrive podcast episodes. They discuss: Storytelling for the Industry, and how associations feel a responsibility to tell the story of their members and industries.How associations are leveraging multi-month programs that combine education, community building, and mentorship.How leaders are adapting to remote and hybrid models in a post-pandemic, hybrid and AI-driven world.The looming membership cliff and how many associations face significant member retirements within the next 5-10 years.Their favorite tips and insights from a year of Associations Thrive episodes.

    24 min
  5. 120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

    19/12/2024

    120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

    How do you train under-represented leaders so they have the skills, experiences and relationships to truly move up in their careers? Read about The Surge Institute’s 12-month program that is truly making an impact! In this episode of Associations Thrive, host Joanna Pineda interviews Ulric Shannon, ED of the Surge Institute. Ulric discusses: How the Surge Institute was created to elevate leaders of color and create transformative change in the K-12 schools in Chicago Public Schools.The Surge Fellowship Program, a 12-month program targeting education and youth-serving professionals. How Surge Fellowship participants learn through courses on negotiation, communication, project management, and leadership, while engaging with historical and cultural studies (e.g., readings from Martin Luther King Jr.).The Power Surge Program, a shorter version of the regular Fellowship Program; Power Surge is designed for leadership roles like superintendents and chief equity officers.The Black Principals Network, a program that supports Black principals across the country through free virtual programs and the Leadership Collaborative fellowship.How the Surge Institute's events are both celebratory and strategic, fostering alumni engagement and collective learning. References: The Surge Institute WebsiteThe Surge Institute’s ProgamsMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

    24 min
  6. 119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up

    12/12/2024

    119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up

    In this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters: Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association Strong After checking in about what’s been happening in their lives, these five podcasters, who call themselves DC’s Podcast Angels, discuss: What’s got them worked up and it’s a big and important list that includes: AMS implementation going way over budget, return to office, time poverty, project timelines, missing seeing our teams, and cell phone addiction.How to create connections and culture over Zoom.Efficiency vs effectiveness.Carving out time to focus on our businesses.Being there for the people we care about.Incremental change that will help us be better versions of ourselves.

    59 min
  7. 118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

    05/12/2024

    118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

    What role can technology play in improving access to mental health and substance use services, particularly in underserved communities? How can the stigma surrounding mental health act as an obstacle for mental health support providers? In this episode of Associations Thrive, host Joanna Pineda interviews Blanca Campos, CEO of the Community Behavioral Healthcare Association (CBHA). Blanca discusses: How CBHA represents community-based mental health and substance use support providers, primarily working with Medicaid-eligible clients of all ages.How member agencies are nonprofits contracting with the state of Illinois.How the COVID-19 pandemic significantly increased the demand for behavioral health The historical underfunding of behavioral health systems.How agencies face challenges in competitive funding and staffing due to inadequate reimbursement rates.The importance of maintaining strong partnerships with the government and stakeholders.CBHA’s efforts to address the need for competitive salaries and supporting providers to strengthen the behavioral healthcare workforce.How Blanca’s mentor, Marvin Lindsey, exposed her to all facets of CBHA’s operations, including political dynamics, stakeholder relationships, and administrative responsibilities.How CBHA’s annual conference is growing alongside the association.How CBHA is tackling mental health and substance use stigma and creating a dialogue around them.CBHA’s advocacy for mental health parity: viewing mental health as equally important as physical health.The importance of leading by example in supporting staff’s mental health by encouraging vacations and mental health breaks, and creating a safe space for employees to express needs without fear of judgment. References: CBHA Website

    26 min
  8. 117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

    21/11/2024

    117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

    When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion? In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses: How NGMA membership has tripled over the past few years to almost 6,000 members!How NGMA supports grant managers in navigating post-award compliance, ensuring proper spending of federal grants.How the profession often lacks a clear entry pathway, leading new professionals to rely on associations like NGMA for training and support.Her leadership journey, transitioning from roles in the travel industry to association management. She became the ED after serving as the Director of Operations and Interim ED.Her advice for first-time CEOs, highlighting the importance of risk management, policy development, and fostering trust.How CEOs must ensure the board feels empowered to lead and be involved in critical decisions, while trusting the staff to manage daily operations.How moving from a “hands-on” operational board to a strategic oversight board requires difficult conversations and trust-building.The importance of recognizing when staff is overwhelmed, reassessing priorities, and ensuring projects are managed by those with the passion and capacity to lead.The trend of exhaustion among small staff CEOs, and the intense demands of multitasking and limited resource delegation.How she maintains energy through a healthy work-life balance. This self-care leads to better work and a better state of mind. References: NGMA Website

    31 min
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This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

Información

  • Creador
    Joanna Pineda
  • Años de actividad
    2022 - 2025
  • Episodios
    124
  • Clasificación
    Apto
  • Copyright
    © Copyright 2025 Joanna Pineda
  • Mostrar sitio web
    Associations Thrive

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