23 min
122. Growing Profitability & Expertise in a Niche The Innovative Agency
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- Business
Some think that being everything to everybody drives success for a marketing agency. But the truth is that there are far more advantages to finding a niche and growing your expertise.
Alex Membrillo, CEO of Cardinal Digital Marketing, joins me to share why you should niche down and how to go about doing it.
Topics covered:
- Choosing to focus on the healthcare industry
- Creating opportunities for authority building and thought leadership
- Developing a proprietary data analytics tool
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.
Some think that being everything to everybody drives success for a marketing agency. But the truth is that there are far more advantages to finding a niche and growing your expertise.
Alex Membrillo, CEO of Cardinal Digital Marketing, joins me to share why you should niche down and how to go about doing it.
Topics covered:
- Choosing to focus on the healthcare industry
- Creating opportunities for authority building and thought leadership
- Developing a proprietary data analytics tool
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.
23 min