122. Smart Strategies for Small Business Owners to Balance Work and Family

Lydia Fine is a lifestyle photographer based in North Liberty, Iowa, specializing in families, seniors, and newborns. With over 22 years of marketing experience and a marketing degree and MBA from the University of Iowa, Lydia brings a unique perspective to running her fast-growing photography business while continuing her work in marketing. She’s passionate about teaching photographers how to uplevel their marketing, book more clients, and use systems and technology to spend less time on the backend of their businesses.

When she’s not working, Lydia enjoys playing pickleball, kickboxing, and tackling jigsaw puzzles—and she dreams of one day solving the Wordle in a single try.

In this episode, Lydia shares how she balances multiple roles and responsibilities while breaking traditional rules of entrepreneurship. She reminds us that success doesn’t have to follow a set path—photography doesn’t have to be your sole job, and social media isn’t the only way to advertise.

In this episode, we’ll explore:

• How to automate repetitive tasks to save time and reduce stress
• Smart outsourcing: Identifying which tasks to delegate for maximum impact
• The power of Customer Relationship Management (CRM) systems in running a smooth business
• Optimizing your Google Business Profile for local SEO to appear in "near me" searches

Lydia’s journey proves that you can create a business and a life that works on your terms. Tune in to hear her tips, insights, and strategies for thriving as an entrepreneur.

Connect with Lydia:

Website

Instagram

Facebook

Free guide: How to Get More Clients with Google Reviews 

Template shop, mentoring/coaching, and more free resources  

Connect with Brittnie:
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Instagram
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