124. Bringing Speakeasy Style to Retail, Without the Alcohol: Blind Tiger Spirit-Free Cocktails

With the growing popularity of zero-ABV cocktails, it's no surprise that Blind Tiger Spirit-Free Cocktails was among the first wave of brands to receive a wholesale order on RangeMe shortly after the service became available on the platform. According to NielsenIQ, off-premise sales of non-alcoholic grew 87 percent versus last year. And a survey by CGA - Americas revealed that 11 percent of consumers have recently tried a non-alcoholic cocktail at an on-premise location.

ECRM's Joseph Tarnowski spoke with Founder Rebecca A. Styn, Ph.D. (who also owns the Room 33 restaurant in Erie, Pa.) about the origin of her brand, the growing no-ABV trend among consumers, and how she works with buyers to determine the optimal placement and assortment of this growing segment of the adult beverage category.

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