13. How to Build Content Marketing

Are you struggling to create compelling content that resonates with your target audience? In this insightful episode, content marketing mastermind Noga Cohen shares her expert strategies for building an effective content marketing machine.

Noga dives deep into the art of crafting high-converting content that addresses your audience's pain points and establishes your brand as an authority in your industry. You'll learn:

• The true essence of content marketing (hint: it's not just about SEO)
• How to develop a content calendar that aligns with your business objectives
• Tips for repurposing content across multiple channels and formats
• The role of AI in streamlining the content creation process
• Key metrics to track the success of your content efforts
• Finding the perfect balance between promotion and providing value

Whether you're a startup founder, marketer, or content creator, this episode is packed with actionable insights to help you elevate your content game and drive real business results.

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

This show's links:

bit.ly/goempirenow

bit.ly/topshelf13

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Noga Cohen:

Tech-savvy marketing specialist and content marketing expert. Working with top-notch companies & startups: JFrog, Cato Networks, Perforce, Fiverr, ICL, Broadcom, Aman Group, Perforce, Vdoo (acquired by JFrog), Iguazio (acquired by McKinsey), Applitools (acquired by Thoma Bravo), Cybellum (acquired by LG), Helios (acquired by Snyk) and other leading startups in the cybersecurity, deep tech and dev tool industries. Previous employers were acquired and went public: BlazeMeter (CA Technologies), Otonomo (IPO), monday.com (IPO).

https://www.linkedin.com/in/noga-cohen-4708a768/