Duo On Air Podcast

Duo Collective
  • 5,0 (71)
  • MARKETING
  • CHAQUE SEMAINE
Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

  1. -6 J

    #141: A Peek Behind the Scenes at our Annual Planning Meeting

    Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success? Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meeting Annual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    40 min

  2. 14 OCT.

    #140: Stop Focusing on Price

    In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters! Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-services Links Mentioned in This Episode:  #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts  #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    19 min

  3. 7 OCT.

    #139: Simple Steps To Building Your Brand’s Voice

    In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-tone Links Mentioned in This Episode:  #7: https://duocollective.com/blog/brand-strategy-vs-brand-design  #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand #44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know  https://duocollective.com/blog/what-is-a-brand-style-guide Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    33 min

  4. 30 SEPT.

    #138: How To Prepare For SearchGPT

    Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve! Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgpt Links Mentioned in This Episode:  #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care #98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses https://duocollective.substack.com/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    25 min

  5. 23 SEPT.

    #137: Tips for Surviving A Slow Season of Business

    Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business #133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    39 min

  6. 16 SEPT.

    #136: How To Consistently Find Fresh, New Blog Topic Ideas

    Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea! Episode Show Notes: https://duocollective.com/blog/how-to-consistently-find-fresh-new-blog-topic-ideas Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    40 min

  7. 10 SEPT.

    #135: Life Lately… Re-Introduction to the Duo

    Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat. Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024 Links Mentioned in This Episode: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    29 min

  8. 2 SEPT.

    #134: The Little Things That Make a Big Difference

    In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today! Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-business Links Mentioned in This Episode:  #108: https://duocollective.com/blog/client-management-system-dubsado Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

    28 min
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À propos

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

Informations

  • Création
    Duo Collective
  • Années d’activité
    2022 - 2024
  • Épisodes
    140
  • Classification
    Tous publics
  • Copyright
    © Copyright 2024 All rights reserved.
  • Site web de l’émission
    Duo On Air Podcast

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