14 - Jennifer Latiolais | How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re excited to supplement last month’s podcast topic of “recruitment in manufacturing” by having Jennifer Latiolais join ReVive to share her impressive experience as a Marketing & HR professional in the plastics industry. Jennifer is going to share some key insights on developing messaging and stock interview questions, properly streamlining the onboarding process, and how to effectively develop a functioning employee retention program.