25 min
14 - Josh West and Blake Cocanougher, CEO and VP of Sales at Blue Delta Jeans Co. Bold Brands: Technology and Innovation in Apparel eCommerce
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- Entrepreneurship
Bespoke denim pants company and official jean of the US Ryder Cup, Blue Delta Jeans has been crafting custom-made denim jeans for discerning customers since 2012. The Mississippi-based company, founded by Josh West and Nick Weaver, makes all their jeans in the USA, leveraging local seamstresses' skills and expertise to create their signature five-pocket denim using only the finest raw materials. Recently, the company introduced an online fitting tool that allows customers to be fit from anywhere in the world. In this episode of BOLD Brands, we speak with CEO Josh West and Blake Cocanougher, VP of Sales & Director of Wholesale Operations, to find out how they are building a scalable DTC model for custom jeans using cutting edge fit and sizing technology.
Bespoke denim pants company and official jean of the US Ryder Cup, Blue Delta Jeans has been crafting custom-made denim jeans for discerning customers since 2012. The Mississippi-based company, founded by Josh West and Nick Weaver, makes all their jeans in the USA, leveraging local seamstresses' skills and expertise to create their signature five-pocket denim using only the finest raw materials. Recently, the company introduced an online fitting tool that allows customers to be fit from anywhere in the world. In this episode of BOLD Brands, we speak with CEO Josh West and Blake Cocanougher, VP of Sales & Director of Wholesale Operations, to find out how they are building a scalable DTC model for custom jeans using cutting edge fit and sizing technology.
25 min