142. Taking Readers on a Journey through Podcasting with Billie Jauss

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We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast?

That’s the question we’re answering today with my special guest, Billie Jauss. Billie is the author of several books including Baseball Family: Nine Core Qualities for Developing Healthy Relationships, and she also hosts The Family Room podcast. Billie is married to a professional baseball coach and has three adult sons also employed in the sport. Needless to say this girl knows a lot about baseball and family.

This is Billie’s first time as a guest but you may be familiar with her name as I shared tips from her as a podcast host on episodes 124 and 100 because she is so generous and full of wisdom! 

Billie shares how she identifies her target readers’ pain points and connection points to share her book in a way that’s serving her readers not selling to them on podcasts.

RESOURCES:

Billie’s book
Billie’s website
Billie’s podcast

RELATED EPISODES:

Should You Start a Podcast? 7 Reasons to Consider (#114)
15 Podcasting Tips from my Generous Podcaster Friends (#100)