The Obvious Choice

Jonathan Goodman
  • 4.7 (93)
  • 健身
  • 半周一更
The Obvious Choice

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

  1. 1天前

    315 I The Power of More Good Friends in Your Life I The Obvious Choice Podcast

    Today we're diving into something I've wanted to talk about for a long time: adult friendship. This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Hosts: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit. Timestamps 0:00 Friendship introduction 1:00 Audiobook narration and author readings 2:31 Adult friendship topic 6:06 Aristotle's three types of friendship 8:46 The importance of true friendship and time management 13:30 "Cameo friends" and guilt in relationships 15:24 Kindergarten friendships lasting through life 20:15 Parasocial relationships 24:43 Converting online friendship to real connection 28:12 Building community in different locations 33:13 The value of acquaintances and casual connections 41:10 Work-life balance and friendship priorities 47:19 Maintaining friendships

    51 分钟

  2. 6天前

    314 I Timing Your Coaching Practice's Growth I The Obvious Choice Podcast (HOT SEAT)

    In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit. Timestamps 0:00 Introductions and background 0:38 Kim's coaching journey and niche evolution 1:17 Target audience and coaching approach 2:30 Building an engaged following over time 3:30 Balancing NASA career with coaching 4:48 Challenges with scaling and time management 5:29 The "Avocado Business" concept 7:24 Speaking to moments vs. ideas 9:12 Discussion of business models and group coaching 11:42 Strategies for group programs 13:42 Creating targeted content and wait lists 16:39 Integrating different program offerings 18:17 Final advice on starting small

    19 分钟

  3. 1月27日

    313 I Breaking Phone Addiction (That Actually Work) I The Obvious Choice Podcast

    Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling us.  Today on The Obvious Choice podcast, we're diving into some practical rules for taking back control of your phone and email usage, because if you're going to show up somewhere - whether it's for dinner with friends or time with your kids - you better actually be there. Episodes referenced in this episode: Episode 187: "Boosting Productivity with Well-being" featuring Dr. Gloria Mark https://youtu.be/_kHLi2zUSTQ?si=xOuVlQJShZOC6azb Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Hosts: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit Timestamps 0:00 The Obvious Choice Intro 0:45 Discussion about why discipline alone can't work with phones 2:25 The "leave your phone at the door" rule and its importance 3:18 Discussion about puzzles and coloring books as alternatives 4:23 Personal story about art class and coloring with his son 5:15 Conversation about adult vs. children's coloring books 7:24 Discussion about being authentically yourself 8:10 Tangent about food preferences and dining habits 9:45 Humorous discussion about Black Friday posts 10:14 Tangent about "Black Jeep Owners" group 12:25 Return to phone rules: saying "I love you" before checking phone 13:29 Discussion about phones at dinner tables and restaurant solutions 14:36 Tangent about credit card roulette and wealthy people's habits 15:52 Rule about not holding phone during conversations 17:47 Story about acknowledging children immediately when they speak 19:58 Rule about setting phone to black and white 22:33 Alternative solutions for managing social media usage 25:45 Discussion about social media strategy and audience building 26:22 Tips for organizing phone home screen 29:25 Email organization strategies and folder system 31:58 Discussion about email management and inbox organization 34:05 Rule about new subject lines for new email threads 35:39 The "touch it once" rule for email management

    37 分钟

  4. 1月22日

    312 I Building a Fitness Business That Grows With Your Audience I The Obvious Choice Podcast (HOT SEAT)

    In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit. 0:00 - Introduction & book launch discussion 1:08 - Lance's background as an online trainer 2:15 - Business metrics discussion  2:45 - Current audience challenges 3:56 - Target niche description 4:32 - New content project: Fitness "Hot Ones" spin-off 5:39 - Main challenge: Client affordability 7:51 - Discussion on backup plans and risk-taking 9:27 - Strategy: Growing with a maturing audience 12:51 - Marketing to life transition moments 14:04 - Building muscle in your 20s 17:19 - Different types of college clients

    20 分钟

  5. 1月20日

    311 I Everything You Don't Know About Book Marketing (Part 2) I The Obvious Choice Podcast

    Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that), and get into the nitty-gritty details of our VIP boxes - which, by the way, are absolutely beautiful. But here's the thing: I'm exhausted as I'm recording this on January 8th, about a week out from launch.  All the months of preparation, networking, and planning are coming to a head, and it feels like I'm at that final steep climb before reaching the summit. This episode pulls back the curtain on the whole process for anyone thinking about launching a book or just curious about what goes on behind the scenes. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Hosts: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit. Timestamps 0:00 - Introduction and continuation from part one about marketing "The Obvious Choice" book 0:29 - Discussion of content strategy and testing social media posts before launch 0:57 - Shifting focus from pre-orders to free chapter promotion, podcast touring strategy 1:27 - Overview of workload and personal reflections on launch preparation 2:02 - Discussion of launch fatigue and viewing the launch as beginning of a 10-year flywheel 4:11 - Content testing strategy and data-driven iteration of social media posts 7:00 - Shift in marketing strategy from pre-orders to sample chapter distribution 9:34 - Many Chat automation setup for book promotion and launch day notifications 11:49 - Reflections on the challenges of book marketing versus writing 13:23 - Discussion of podcast strategy and limitations 15:53 - Focus on niche podcasts and content creation from podcast appearances 17:34 - Creation of media page and promotional assets for podcasters 19:06 - Launch team coordination and calendar invite strategy 21:10 - "Jacked Nerds" lead magnet strategy and audience building 22:55 - VIP box strategy and design details 28:46 - Discussion of Casio watch inclusion in VIP boxes 31:37 - Personal letter and customization strategy for VIP recipients 34:19 - Logistics of VIP box assembly and distribution 37:43 - Philosophy behind "unscalable" personal touches in marketing 39:04 - Strategic bulk buy strategy, particularly in the CrossFit industry 43:00 - Video and meme marketing strategy for launch 49:19 - Book opt-in strategy and future automation plans 51:14 - Discussion of future book plans and long-term strategy

    53 分钟

  6. 1月15日

    310 I The Perils of Book Launch I The Obvious Choice

    My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Hosts: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

    1 小时

  7. 1月13日

    309 I Everything You Don't Know About Book Marketing (PART 1) I The Obvious Choice Podcast

    With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it.  Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Hosts: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

    56 分钟

  8. 1月8日

    308 I The Wrong Things To Optimize I The Obvious Choice Podcast (HOT SEAT)

    Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise.  We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in. Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/ Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com  The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit. Timestamps 0:00 Episode introduction 0:40 Jason introduction 1:17 Discussion of plans to revamp the mentorship program in 2025 2:58 Conversation about the scalability of the business mentorship program 3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement 3:47 Breakdown of program components 5:34 Jason shares experience running a Northeast coaches summit 7:29 Marketing strategy discussion 11:42 Discussion of different marketing tiers (gold, silver, bronze) 14:23 Analysis of lifetime customer value in relation to advertising 16:02 Discussion of launch timing and strategies 18:25 Comparison of twice-yearly versus monthly launch models 19:30 Discussion about testing and improving marketing over time

    21 分钟
查看全部 478 集

4.7
共 5 分
93 个评分

关于

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

信息

  • 创作者
    Jonathan Goodman
  • 活跃年份
    2019年 - 2025年
  • 单集
    478
  • 分级
    儿童不宜
  • 版权
    © All rights reserved.
  • 节目网站
    The Obvious Choice

你可能还喜欢

若要收听包含儿童不宜内容的单集，请登录。

关注此节目的最新内容

登录或注册，以关注节目、存储单集，并获取最新更新。
选择国家或地区

非洲、中东和印度

亚太地区

欧洲

拉丁美洲和加勒比海地区

美国和加拿大