Brand Strategy Unwankified

Bec Hughes | Brand Strategy Mentor
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The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

  1. HACE 1 DÍA

    112. Why I Skip Brand Archetypes

    Brand archetypes are everywhere—but are they really helping your strategy? In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead. I cover: Why archetypes seem appealing but lead to sameness How they amplify industry clichés Why the illusion they create of strategy is only skin deep What I focus on in my brand strategy process instead That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently.  Want to connect with me? The Brand Method program  Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh

    21 min

  2. 19 AGO

    111. How Women Succeed in the Design Industry with Anna Dower

    In this podcast, I welcome one of the founders of The Designer Boss Summit, Anna Dower. We go deep into the female experience in the design industry. From money blocks, time and head space, confidence to lead, self-belief, role models to aspire to and platforms to get our voices heard, we explore what women need to succeed. What I loved about this episode is the honest exploration of the female experience and the many rebirths we go through in our lives.  And what I love about Anna is how she balances being gently and authentically unfiltered.    >>> YOUR FREE TICKET to the Designer Boss Summit on 27-29 August 2025   About Anna Dower: Anna is a graphic designer, entrepreneur, and sought-after creative mentor with 25 years of industry experience. She’s passionate about enlightening, empowering, and elevating the businesses of graphic designers who are eager to make their mark Connect with Anna on Instagram   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram

    48 min

  3. 1 JUL

    110. Brand Strategy Can't Predict the Future

    We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success. I want to challenge those ideas. Because what if strategy isn't about logic and certainty at all? What if those things destroy creativity? Instead, what if brand strategy is about invention, and re-imagination. About finding the 'unbland' spaces and helping businesses take a calculated risk in an otherwise uncertain world.   Want to connect with me? Subscribe to The Brand Brief Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh

    12 min

  4. 24 JUN

    109. 5 Simple Ways I've Uplevelled My Brand Strategy

    If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you. I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes. • Why I ditched the questionnaire • A smarter way to share research • The power of presenting in person • How to stay curious longer  • Why ruthless simplification is your biggest value-add Small, intentional changes that can elevate your strategy work in a big way.   Want to connect with me? Free Brand Strategy Confidence Training Find me on Instagram Book a Strategy Springboard Sesh

    15 min

  5. 13 JUN

    108. Crafting a One Page Brand Strategy

    Ever handed over a 30-page brand strategy doc no one read? Let’s fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should include • Why simple brand strategy is smarter (and more powerful) • How to position, prove, and differentiate a brand on one page If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.   Want to connect with me? Check out The Brand Method Find me on Instagram Book a Strategy Springboard Sesh

    14 min

  6. 2 JUN

    107. Pricing to Make More Money with Your Pricing Queen

    Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work. In the value packed episode we cover: • Mistakes creatives make with pricing • Charging your worth vs charging your value • Creating solutions based on 'problem pathways' • Getting the right product and pricing mix As so much more!   About Jaz, Your Pricing Queen: Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses Connect with Jaz on Instagram Explore the Creative Business Kitchen Website   Want to connect with Bec? Check out The Brand Method Find me on Instagram

    36 min

  7. 27 MAY

    106. Design Gaps that Strategy Fills

    Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through. Vague briefs that leave you guessing Research that doesn’t go anywhere Design without a clear purpose Over-investing in concepts that don’t land Feedback that turns into a subjective free-for-all In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.   Want to connect with me? Check out The Brand Method Find me on Instagram Book a Strategy Springboard Sesh

    15 min

  8. 20 MAY

    105. One Offer You Need to Turn Lurkers into Hot Branding Leads

    Build a brand audit offer and attract clients pre-disposed to purchasing strategic services: In this episode: • The purpose of a brand audit offer • How to implement it super quickly  • The simple framework to guide the audit and produce valuable insights • Where it fits in your pipeline process • What to do next   >> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit   Want to connect with me? Check out The Brand Method Find me on Instagram

    26 min
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The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

Información

  • Creador
    Bec Hughes | Brand Strategy Mentor
  • Años de actividad
    2022 - 2025
  • Episodios
    112
  • Clasificación
    Apto
  • Copyright
    © Becky Hughes 2025 All rights reserved.
  • Mostrar sitio web
    Brand Strategy Unwankified

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