15 min

15 Minutes on...Recommerce with Andy Ruben of Trove Inspired in 15

    • Technology

From a consumer commitment to sustainability, to the supply chain crisis, there are tailwinds behind new models of commerce. Andy Ruben, who served as Walmart's first Chief Sustainability Officer, believes recommerce is the future. His company, Trove, powers circular shopping for leading brands from Patagonia to Levi's. We cover why consumer consumption is becoming less sustainable at an alarming pace, how tech enables the best brands to sell their items multiple times, and why he's bullish on web3's future as an authentication tool in resale markets.

From a consumer commitment to sustainability, to the supply chain crisis, there are tailwinds behind new models of commerce. Andy Ruben, who served as Walmart's first Chief Sustainability Officer, believes recommerce is the future. His company, Trove, powers circular shopping for leading brands from Patagonia to Levi's. We cover why consumer consumption is becoming less sustainable at an alarming pace, how tech enables the best brands to sell their items multiple times, and why he's bullish on web3's future as an authentication tool in resale markets.

15 min

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