#154 - Marketing Strategies for Success in Egypt - Moussa Asfour, Carina Wear

In this conversation, Moussa Asfour, the CEO of Carina Wear, discusses the dynamics of the Egyptian retail market, focusing on the brand's growth, e-commerce strategies, and consumer behavior. He highlights the challenges and opportunities in the region, including the importance of reliable delivery services and effective marketing strategies. The discussion also touches on the potential for regional expansion and the economic landscape in Egypt.