Awkward Silences

User Interviews
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Awkward Silences

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey

  1. #162 - Empowering PwDR Using Research Education with Daniel Gottlieb of Microsoft

    1 小時前

    #162 - Empowering PwDR Using Research Education with Daniel Gottlieb of Microsoft

    Many research activities are completed by non-researchers, but whose work is benefited from user insights. Generally, these folks—designers, PMs, developers, among others—are called "PwDR" or "people who do research." In addition to their own work, many UX researchers and operations specialists are focusing on educating and empowering this group. When stakeholders and colleagues are better informed on the hows and whys of user research, more of it gets done, more insights are integrated, and customer experiences improve. Daniel Gottlieb, Head of Research Operation for Microsoft's Developer Division, has spent a lot of time designing research education programs. He joins to discuss his success creating workshops that empower and inspire non-researchers to get involved. He shares the parts of a good workshop, ways to keep attendees engaged, and how he measures success. This is a revealing conversation for anyone who has wondered what successfully "democratizing" user research could look like. Daniel brings pragmatism and positivity to research education. You'll leave with a better sense of how to begin educating your own stakeholders on the power of user research, and maybe even get a democratization practice up and running. Highlights  12:12 - Empowering UX Researchers Multiplies Impact  17:21 - Collaborative Research and Customer Insights 22:08 - Guided Customer Research Workshops  27:22 - Building Excitement Through Coaching  36:38 - Benefits of Diverse Group Dynamics 38:25 - Empowering Developer-Led Research Showcase About DanielDaniel Gottlieb is the Head of Research Operations for Microsoft’s Developer Division User Research Group. He received his PhD in Animal Behavior from the University of California, Davis, where he focused on animal welfare (quality of life) and primate (monkey) behavior.  Daniel moved from researching monkey behavior, to managing research logistics at a National Primate Research Center, to managing UX Research Operations in Microsoft’s Developer Division. He is passionate about making research easy and accessible, teaching, and finding ways for disparate groups to work together to support a unified research mission. Resources PwDR questions answered live by UXpert Nikki AndersonDiscovery research exploring "people who do research"The "State of Research for Non-Researchers" Report

    49 分鐘
  2. #161 - Learn More Faster About Customers with Michael Margolis of GV

    2月26日

    #161 - Learn More Faster About Customers with Michael Margolis of GV

    This episode is all about learning from customers...early and often. Our guest, Michael Margolis, UX Research Partner at GV (formerly Google Ventures), has made a career of helping teams do this successfully. He joins to share his Bullseye Customer Method, which is the result of his experience (it's also the subject of his latest book, "Learn More Faster," which is available for free). Michael breaks down the Bullseye Customer Method, including best practices for recruitment, question design, and analysis. He's found that research is more successful when it's a team effort, and shares ways to promote cross-team collaboration throughout the Bullseye process, like using watch parties for share-outs. Michael also weighs in (using his 30+ years in the industry) on topics like the current UX job market, the impact of AI on researchers, and the power democratization for resource-limited teams. It's a must-listen for anyone working on early-stage products or struggling with visibility and buy-in from stakeholders. Highlights 06:33 Defining Core Value Proposition16:29 Founders' Key Concerns Analysis21:58 Clarifying Customer Understanding26:38 Effective Open-Ended Survey Questions31:46 Leveraging Associations for Networking43:01 Benefits of Team Watch PartiesAbout MichaelMichael joined GV in 2010 as the venture industry’s first UX research partner. As a UX researcher with over 30 years of experience, Michael has boosted conversion, tested new concepts, streamlined workflows, and defined bullseye customers for hundreds of companies. He helped develop the design sprint method made famous by the seminal book, Sprint. He has also written about his research work for startups at medium.com/@mmargolis.  Resources Choose the right method with this selection toolMaking research essential to company successThe steps to asking better UX research questions

    51 分鐘
  3. #160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research

    2月12日

    #160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research

    In 2022, the UX community experienced a series of convulsions: layoffs, reorgs, and reduced budgets. A common thread throughout was accountability: user researchers faced frequent questions about their direct impact on and importance for the business. "Doing" UX research and "being" a design thinker was no longer enough. Today's guest believes these questions present opportunities for UX researchers. Brett Krajewski, VP Research and Growth at Accelerant Research, joins Erin and Carol to share strategies for researchers to stay sharp, stay relevant, and stay valuable. These include balancing business goals with user needs, being more experimental with methods, reframing how we use time for research, and more. Highlights 06:30 Justifying UX ROI Amid Economic Challenges12:02 Integrating Insights for Improved UX18:50 Balancing User Needs and Business Goals21:07 Scalable Research in Fortune 500 Companies29:47 Innovative Strategies in Research Planning38:30 Storytelling's Role in Research ImpactAbout BrettBrett Krajewski is the Vice President of Research & Growth at Accelerant Research, where he leads the research and client solutions teams, delivering innovative insights to empower businesses and many fortune 500 companies. With a career spanning both in-house industry roles and consulting/agency leadership, Brett has built and led high-performing, multi-method research teams for Fortune 50 companies. His past roles include Head of Design Research: Customer at Walmart and Lead of Product Research at Lowe’s, where he drove customer-focused innovation and strategy. Resources Complete Guide to UX Research MethodologiesOn-Demand Business 101 for Researchers CoursePanel Discussion on the Future of UX Research

    44 分鐘
  4. #159 - Building Cross-Functional Research Impact with Judy Xu of Salesforce

    1月29日

    #159 - Building Cross-Functional Research Impact with Judy Xu of Salesforce

    Creating strong stakeholder relationships is important for UX researchers at any company. Doing this at "enterprise" companies—large organizations with many products and an international footprint—can feel daunting. Our guest, Judy Xu, has successfully navigated the scale of enterprises like Hubspot, Meta, and Salesforce, where they work as a Senior Researcher. They join Erin to take us inside the enterprise, unpacking how research "happens" and what this has taught them about building cross-functional relationships. Specifically, Judy shares the value of using environmental inputs (like whether it's B2B or B2C) to map stakeholder structures, identify (and start using) meaningful metrics, and choose the right method for the moment. Together, these strategies have helped Judy create lasting UX impact, building influence and trust with key stakeholders. Listen to learn how you can start creating more impact inside your organization, whether it's an enterprise or a startup. Highlights 06:16 Learning and Research Challenges in Large Organizations 10:56 B2C vs B2B: User Metrics vs Revenue Focus 15:43 Adapting Research Insight Presentation to Stakeholder Needs 17:43 Collaboration with Key Stakeholders and Functional Diversity 22:39 Understanding Matrix Structures: Cross-Functional Roles & Incentives 26:55 Embrace Details: Mastering Business Processes EfficientlyAbout JudyJudy is a Senior Researcher at Salesforce, where she uses I use qualitative (e.g., interviews, codesign) and quantitative (e.g., text analysis, surveys) approaches to tackle strategic, exploratory, and evaluative research questions. She has worked at Meta, Hubspot, and Simplisafe, and has a Ph.D. in Psychology from Columbia University. Resources Learn the fundamentals of business with this free courseUse these five steps to calculate the ROI of UX researchThese skills build credibility and influence for more impact

    34 分鐘
  5. #158 - Leading Design as a Researcher with Emily Wurgler of McDonald's

    1月15日

    #158 - Leading Design as a Researcher with Emily Wurgler of McDonald's

    Erin and Carol are joined by Emily Wurgler, Global Director of Experience Design at McDonald's, whose journey has had many moments of evolution and iteration. She started as an academic researcher in sociology, transitioned to innovation research at growth stage companies, and ultimately to her leading enterprise research and design teams. Emily talks about the unique value researchers bring to design leadership, how she's had to adapt her approach, and explains how product experiences are iterated and improved at large companies with a strong design-research partnership. Emily also shares how she's preparing her team of designers for the future of UX work and the characteristics she looks for in a new hire. Highlights 07:30 Essential User Understanding for Product Success13:50 Identifying Users for McDonald's Enterprise Products24:38 Developing Innovative Product Solutions for Shift Leadership30:46 Balancing Innovation with Existing Workflow Challenges34:56 Cultivating Patience and Persistence for Organizational Change39:05 Ranking Four Attributes: A Favorite Interview QuestionAbout EmilyEmily Wurgler is the Global Director, Experience Design at McDonald's. She has over a decade of research experience at places like PeaPod Labs, dscout, and Over the Shoulder. She has a Ph.D. in Sociology from the University of Indiana. Resources UX Designer's Guide to ResearchWorking in Design Research ConsultingDesign Thinking for Better Partnerships

    44 分鐘
  6. #157 - The Future of Design Collaboration with Andrew Hogan of Figma

    1月2日

    #157 - The Future of Design Collaboration with Andrew Hogan of Figma

    Few companies are most closely associated with UX design right now than Figma, which not only helps designers get their work done, but serves as a bridge for others to get more involved in the process. Erin and Carol are joined by Andrew Hogan, Figma's Head of Insights, to explore  the nature of collaboration today and how the structure of that collaboration can impact our ability to effect UX change. Andrew shares some of his team's own research on design collaboration, from how it's changed, what still needs improving, and how UX professionals can collaborate better. This includes the growing and evolving impact of AI. He also talks about what he learned during his recent parental leave—including the pervasiveness of screens—and how he's applying that learning to his own team. Highlights 11:13 Design's Role in Software and Team Collaboration18:01 Diverse Methods for Sharing Research Insights20:46 Uncertain Future of AI: Expectations Reset24:34 AI's Impact on Productivity and Team Collaboration29:49 Overcoming Challenges: Standing Out in Content Saturation33:05 Perceptions of Change: Exploring Role SpikinessAbout AndrewAndrew Hogan conducts research on the design industry and design practices to figure out what’s happening. He love anecdotes, anecdata and data. He also likes to write and speak about what he finds, sometimes in the form of jokes and is occasionally quoted by places like Fast Company, WSJ, Forbes, CNN, Business Insider, AdAge, CIO.com and Tech Republic. In the past he authored/co-authored 50+ Forrester reports about design, UX, CX and the design industry, and created CX certification training modules on journey mapping and data/AI + design. Resources A Designer's Guide to UX ResearchProduct x Research Collaboration ReportThe 2024 AI in UX Research Report

    41 分鐘
  7. #156 - Change Management with Graham Gardner of U.S. Bank

    2024/12/18

    #156 - Change Management with Graham Gardner of U.S. Bank

    Change is an important and inevitable part of developing as a user experience professional. But what does change look like when it happens at the organizational level? That is the focus of this episode, featuring Graham Gardner, VP of UX Design Research Operations at U.S. Bank. He joins Erin and Carol to talk about change management, which is the practice and process of evolving and adapting a company's approach to something. Graham takes us inside his strategy for this, including how team structures can affect change (and their impact on research tooling). He also unpacks just how important Research Operations (ReOps) is to planning, executing, and managing change at an organizational level. Finally, Graham looks ahead to the impacts of AI and how he believes it might help teams like CX, analytics, and marketing work together better. If you've ever wondered about how companies grow and develop, and how these developments can impact user insights, check it out. Highlights 08:16 Enhancing Collaboration through Transparent Tool Mapping14:37 Harmonizing AI and Human Roles for Success20:44 From Projects to Service Design: A Strategic Shift23:46 Research Insights: Steering Through Complexity for Success28:40 Integrating Research into Client Relationship Strategies31:37 Insights from Backgrounds: Decoding Environmental CuesAbout GrahamGraham Gardner, VP of UX Design Research Operations at U.S. Bank, is a researcher, designer, strategist, and maker. He brings a human-centered design lens to research ops (thanks to a long stint at IDEO and a background in inclusive education research). He works to collaboratively and iteratively understand and design research and design ecosystems that grow and evolve with the changing contexts of our beautifully messy world and the people that live in it. Conversations with Graham usually involve dad jokes, dog cameos, and snack breaks. More Resources Guide to UX Research StrategyAI in UX Research ReportThe Importance of Research Operations

    36 分鐘
  8. #155 - Exploratory Design Research with Will Notini of IDEO

    2024/12/11

    #155 - Exploratory Design Research with Will Notini of IDEO

    The consulting firm IDEO helped pioneer "design thinking" as a way to create products that better solve customer wants and needs, creating fans. Over 30 years later, the interplay between design and research has never been more important. Will Notini joins to dig into that interplay—how research is at the heart of design and vice versa. In particular, he thinks the best companies are using design research principles to explore new opportunities, both what they create and how those experiences function. Will also shares a framework for researching "fast and slow," the importance of participant recruitment, and how building trust with colleagues creates more impactful, lasting user insights. Highlights 04:11 Uncovering Unbiased Insights Through Exploratory Design12:20 Finding Participants Who Truly Care and Invest19:43 Building Trust for Collaborative Design Discussions24:54 Interdisciplinary Collaboration and Expertise-Sharing at IDEO30:37 Simulated Research: Addressing Urgency and Resource Challenges34:10 Iterative Learning: Updating Assumptions and ApproachesAbout WillWill Notini is a Senior Design Research Lead at IDEO, where he is a generalist —drawing on his training in social science research to execute design and innovation work for clients in a range of industries. In his role, he manages multi-disciplinary teams and leads the research. His background is in anthropology and did mixed methods market research in the restaurant industry before transitioning to design research and has been at IDEO since. He has also recently picked up an MBA and a potentially unhealthy (unrelated) obsession with tennis. Resources The Designer's Guide to User ResearchHow to Recruit Participants for ResearchStorytelling Basics for UX Researchers

    40 分鐘
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簡介

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey

資訊

  • 創作者
    User Interviews
  • 活躍年代
    2018年 - 2025年
  • 集數
    163
  • 年齡分級
    兒少適宜
  • 版權
    © 045109
  • 節目網站
    Awkward Silences

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