The Obvious Choice

Jonathan Goodman
  • 4.7(94개의 평가)
  • 피트니스
  • 주 2회 업데이트
The Obvious Choice

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

  1. 1일 전

    324 I The Obvious Pivot: Refocusing My Podcast and Creative Life I The Obvious Choice Podcast

    Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer. I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Timestamps 0:00 Opening banter; Jonathan jokes about firing Rencel again 1:18 Upcoming changes to the podcast format 3:10 Focusing the podcast on shorter episodes and interviews 8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield 11:10 Story about Men's Health and content driven by advertisers 17:54 How podcasts overcomplicate health topics when simple advice often matters most 24:19 Personal quest to become a world-class writer 31:13 New content strategy across platforms 36:19 Writing process and time management 43:30 "Going pro moment" with "absurd focus"

    50분

  2. 3월 3일

    323 I Find Joy in the Journey, Not the Destination I The Obvious Choice Podcast

    In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.  As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Episode Introduction 1:06 Fitness, pushing too hard, and recovery 4:38 Naturally slowing down as we age 5:50 How exercise bolsters creative work 7:14 Celebrating the process, not the outcome 10:56 Personal growth in relationships 16:27 Kendrick Lamar and Drake beef at the Super Bowl 24:07 How to celebrate the process 28:45 Ask this question: does it make you a better person? 30:30 Scheduling celebrations in order to complete difficult projects 34:23 Personal blind spots and different perspectives 42:09 The conflict between creating frameworks that sell versus deeper understanding 48:43 Discussing the bestselling book "Let Them Theory"

    55분

  3. 2월 26일

    322 I Why Your Business Breaks Down I The Obvious Choice Podcast (HOT SEAT)

    Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.  If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Paul Introduction  1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year 1:55 Business growth inevitably leads to systems breaking 3:07 Paul shares his business vision and challenges as the bottleneck in his operation 4:24 The limitations of being a solo coach with many clients 6:57 Paul shares personal context about having OCD and ADHD 7:27 Jonathan emphasizes the importance of working with your natural operating style 8:00 Paul describes what makes him successful: empathy and his approach to coaching 9:10 The advantage of coaches who have life experience 10:30 Focus on your strengths 13:01 Create a detailed organizational chart exercise 14:57 Breaking down business tasks into smaller components 17:08 Delegating content posting while keeping control over creation 19:45 Overthinking certain tasks causes anxiety and brain fog

    21분

  4. 2월 24일

    321 I Biggest Myths About Love I The Obvious Choice Podcast

    I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it. Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are what actually make partnerships work. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Episode Intro 1:05 -The paradox of love  1:44 First 1-star review discussion and joking about career changes 6:15 Grow Separately to Grow Together 7:58 The 16th-century French moralist's quote about absence and love 13:31 The nature of distance in relationships 14:15 Complementary personalities in successful relationships 16:42 Evolution of love in long-term relationships 19:45 Critique of modern dating apps and algorithmic matching 22:38 Managing family finances in partnership 27:50 Modern dating and connection challenges 31:43 Organizational structures in life and relationships 34:42 Authenticity in Modern Dating 40:10 Reaction to "The Obvious Choice"

    49분

  5. 2월 19일

    320 I Stop Trading Time For Money and Scale Today I The Obvious Choice Podcast (HOT SEAT)

    Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.  We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Katherine introduction  1:48 Trying to transition to a semi-private training model. 2:52 Details about her online program offerings including nutrition coaching and habit coaching 4:35 Discussion of current client load 10:28 Advice about hiring for small businesses and identifying key skills 12:17 Exercise to identify what made past trainer "Chris" successful

    15분

  6. 2월 17일

    319 I Why Success Left Me Depressed I The Obvious Choice Podcast

    In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success.  Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ My co-hosts: Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Timestamps 0:00 Jonathan Goodman introduction 0:33 Personal Reflection on Post-Book Depression 1:06 The Portuguese Fisherman Parable 5:18 The Paradox of Process vs Outcome 6:20 Reflection on Ghost-Written Books vs Personal Writing 7:52 The Obvious Choice Book Release Experience 9:35 Dealing with Unexpected Depression 11:14 Learning from the Experience & Getting Back to Work 15:53 Story About the Wealthy Oil Businessman 17:35 Retirement & Finding Purpose 19:55 "Boring Not Vacant" Concept 21:18 Critique of Living Without Projects 23:20 Story About Friend's Movie Podcast 24:34 Reflections on High School Friends' Reunion & Closing

    26분

  7. 2월 10일

    317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast

    In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice."  From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce (Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter) My co-hosts: Ren Jones https://www.instagram.com/fitnessjonestraining/ Amber Reynolds https://www.instagram.com/amberreynolds.me/ Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Episode Introduction 2:47 Jonathan has to pause for his son Jaden bringing lunch 3:30 Story about Ignite the Fire and early publishing decision 14:04 Modern social media marketing 22:25 Gym sales conversion rates discussion 26:23 Social media influencers vs thought leaders discussion 34:00 Balancing short-term vs long-term projects 45:04 Book launch results and reception 51:52 Lessons learned from book launch 59:47 Final thoughts on being self-reliant

    59분

  8. 2월 5일

    316 I Mindfully Recreating Your Marketing I The Obvious Choice Podcast (HOT SEAT)

    This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy! Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce (Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter) Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Jason Introduction 0:28 Book Publishing Details 1:33 - Audiobook Production Discussion 3:01 - Marketing Strategy Discussion 5:19 - Digital Strategy Development 6:38 - Marketing Implementation Plan 8:18 - Landing Page Strategy 11:04 - Email Marketing Strategy 14:29 - Implementation and Scale 15:37 - Technical Implementation 16:33 - Workflow Integration

    18분
모두 보기(486개)

4.7
최고 5점
94개의 평가

소개

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

정보

  • 제작진
    Jonathan Goodman
  • 방송 연도
    2019년 - 2025년
  • 에피소드
    486
  • 등급
    무삭제판
  • 저작권
    © All rights reserved.
  • 웹사이트 보기
    The Obvious Choice

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