#157 – Katie Keith on the Move From Agency Owner to WordPress Theme Development to Plugin Success

On the podcast today we have Katie Keith, the founder and CEO of Barn2 Plugins. Katie shares her journey from running a WordPress agency to transitioning into a successful WordPress plugin company specialising in WooCommerce and other plugins. She discusses the challenges and strategies involved in this transition, including the initial successes and later refinements to her business model. Katie also touches on the current state of the WordPress and WooCommerce markets, her future business plans, and the impact of her husband leaving the company. If you’re curious about the intricacies of building a plugin business, or are seeking inspiration from someone who has already navigated the WordPress ecosystem, this episode is for you.