158. Effective Coaching-Myths That Are Blocking You

Big Coaching Myths that are keeping you from highly effective coaching.

It is so important to have effective coaching. Of course, we want to help our clients, and that is why we are in the coaching business. Effective coaching also impacts your business's bottom line and is more impactful than you may have realized.

Effective Coaching: Results Get Referrals

According to a Nielsen Trust in Advertising Report, 92% of consumers trust recommendations from friends and family over any other form of advertising.

In order to grow your business, you do not need to be a master of marketing. Marketing is a very important part of the equation, but when you are providing truly effective coaching that is creating real change in your client's lives, it opens the door to more meaningful connections through referrals.

Effective Coaching: Results Get Renewals

PricewaterhouseCoopers (one of the largest professional services networks in the world) conducted a global study that found that 96% of clients are likely to repeat a coaching experience if they achieved positive results.

Not only does creating results for your current coaches open the door for new referrals, but when you are working with a coach and able to help make meaningful changes in one area of their business, they will likely not want to let your relationship go. They will want to continue your work together. And you get to continue to watch your coaches grow.

What is Coaching Effectiveness?

There are many myths about how to gauge your effectiveness as a coach, which, if you are stuck in the cycle of believing, can actually prevent you from becoming a more highly skilled coach. Here are a few of these myths and how to break free of those thoughts.

Myth #1: You can't control your client's results

Truth: You have more of an ability to influence your client's growth than you realize.

A Gallup study on workplace performance shows that 70% of the variance in team engagement is directly related to the quality of the manager or coach.

The more skilled you are as a coach, the more progress your clients will make. In turn, you will get more referrals and renewals.

Myth #2: Every problem is a thought problem

Truth: Thought-work/mindset work used in isolation can be detrimental. (link to that previous blog post)

If you are only focused on thought work with a client, you are missing out on key information that will lead you to effective coaching. Being a safe and skilled coach requires you to look at the "whole person," taking into account your client's thoughts, emotions, nervous system, and behavior patterns and looking at how they all intersect. Looking at thought-work in isolation can be detrimental. 

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