16: Carolyn Yim, from Saks Fifth Avenue to founding Ply-Knits

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Carolyn Yim is a multi-hyphenate designer-businesswoman. She founded two knitwear labels, Ply-Knits and Dreyden, and also helps her family modernize their three-generation knitwear manufacturing business. 

Her work, particularly on design-forward sustainable knitwear, has earned praise in Vogue, Wallpaper, Business of Fashion, and WWD. She sells her knitwear through Lane Crawford, FarFetch, and online. 

Prior to this she studied English and Comparative Literature at Columbia University, and worked at Saks Fifth Avenue, Jack Dorsey and Kering-funded e-commerce startup Fancy.com.

In this episode she shares -

(i) How she built her direct to consumer knitwear brand

(ii) How she got her brand into Farfetch and Lane Crawford

(iii) How to work with suppliers and find wholesale partners

(iv) Her thoughts on sustainable fashion

(v) And many more…

For more about Ply-Knits - https://ply-knits.com/

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