16: Rand Fishkin on How to Focus Your Online Marketing Efforts (Part I)

Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader.  He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.

Show Notes: www.launchandlead.com/rand.