16 | Why Proof Points & Business Models Matter More Than Ever in Health Care with Chief Commercial Officer Manisha Shetty Gulati (Commure, Clarify Health, McKinsey)

Manisha Shetty Gulati is a long-time health care executive and former McKinsey partner, who started her career in international development. She was most recently the Chief Growth Officer at Commure, and she serves on the public company board of Model N as well as the non-profit ReSurge International. 

Manisha shares her journey from focusing on international development to diving into the healthcare sector, driven by the realization that health care access is a fundamental barrier for many. She discusses her career pivot to health tech after observing the potential of technology to improve healthcare outcomes and accessibility. Manisha provides detailed analysis on the complexities and universal challenges within the healthcare system, emphasizing the importance of understanding payer-provider dynamics, the impact of technology, and the critical role of incentives. Furthermore, she offers insights on present opportunities and trends in the healthcare industry, such as care personalization and the evolution of care settings. The conversation also covers the necessity of adapting business models in healthcare, the significance of customer focus, and the strategic role of boards in facilitating company growth and transformation.

Highlights:

00:30 From International Development to Healthcare: A Personal Journey

02:22 The Surprising Complexity of Global Healthcare

03:33 Identifying Gaps and Opportunities in Healthcare

06:13 The Role of Technology and Innovation in Healthcare

08:38 Exploring Future Opportunities in Healthcare

12:17 Building Successful Business Models in Healthcare

15:24 The Importance of Customer-Centric Growth Strategies

24:43 Navigating Organizational Transformation and Change

28:49 Leveraging Board Experience for Operational Excellence

34:59 Key Takeaways for High-Performance Companies

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Where to find Manisha:

https://www.linkedin.com/in/manisha-shetty-gulati/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://dfnstrategy.com/goodrevenue 

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