The Health Business Builder Show

Corey Hiben
The Health Business Builder Show

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

  1. 183 - 10 Quotes That Could Transform Your Health Business (Recap from 2024)

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    183 - 10 Quotes That Could Transform Your Health Business (Recap from 2024)

    In this episode, I’m sharing my 10 favorite quotes from all my interviews in 2024. Whether you're a health-focused entrepreneur or looking to grow your business, these lessons are packed with actionable wisdom to help you succeed in 2025. In This Episode: 00:00 - Overview of 2024 interviews with health-related business owners. 00:25 - "Become so memorable and so valuable that opportunities start to come to you." 02:00 - "Marketing is too important to be left alone to the marketing department." 03:15 - “Revenue is vanity and profit is sanity.” 04:55 - "Your degree of success is directly proportionate to the number of uncomfortable conversations you're willing to have." 07:10 - "A day that I don’t cry is a day that I don’t feel; a day I don’t feel is a wasted day." 09:45 - "Your job is not to convince anybody; your job is to show them what’s possible." 11:30 - "The only shortcut is surrounding yourself with people that have gotten where you want to go." 13:50 - “Get out there and just do the work, the market will give you feedback.” 16:50 - "Take imperfect action. Nothing’s ever going to feel good enough." 18:50 - "You’re never going to get there if you don’t start." The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/183

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  2. 182 - How to Build a $1 Million Dollar Wellness Business with Delfin Ward of Generator Athlete Lab

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    182 - How to Build a $1 Million Dollar Wellness Business with Delfin Ward of Generator Athlete Lab

    From nursing homes to wellness empires... Delfin Ward's entrepreneurial journey is full of surprises. Discover how he built a thriving business and overcame unexpected challenges. In This Episode: 00:00 Introduction to Delphine Ward's Journey 00:56 From Occupational Therapy to Entrepreneurship 01:49 The Catalyst for Change 04:16 Starting and Growing Generator Lab 11:51 Creative Marketing Strategies 15:35 Leadership and Team Building 23:17 Lessons Learned and Future Plans 39:03 Top Three Rejuvenation Tips 39:12 The Importance of Sleep 40:09 Travel Sleep Hacks 40:56 Mouth Tape for Better Sleep 42:15 Personal Development Investments 43:19 Sales Process and Hiring 47:22 Organic Marketing Strategies 49:34 Micro-Influencers and Content Creation 55:08 Future Plans for Generator Lab 01:00:37 Rapid Fire Questions 01:09:31 Final Advice for Entrepreneurs ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/182

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    181 - Fighting Big Insurance: How CrowdHealth is Revolutionizing Healthcare with Andy Schoonover of CrowdHealth

    CrowdHealth CEO Andy Schoonover shares his journey of disrupting the healthcare industry with a revolutionary crowdsourcing model that puts patients first. In This Episode: 00:06 - The Birth of Crowd Health 01:30 - Personal Healthcare Struggles 02:17 - The Cost of Medical Procedures 03:27 - Challenges with Health Insurance 03:40 - Starting Crowd Health 03:56 - Early Customers and Growth 04:26 - Healthcare Industry Insights 05:58 - Crowdsourcing in Healthcare 08:59 - The War with Big Insurance 11:19 - Elevator Pitch for Crowd Health 13:21 - Market Forces in Healthcare 17:21 - Cash-Based Healthcare Benefits 24:34 - Customer Acquisition Strategies 31:41 - The Big Health Event 31:46 - Telling Stories: Real-Life Health Journeys 32:12 - Cost-Saving Healthcare Solutions 35:14 - Incentivizing Metabolic Health 43:15 - Community-Based Healthcare 53:23 - Entrepreneurial Insights and Future Goals The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/181

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  4. 180 - How to Build a Successful Cash-Based Physical Therapy Practice with Jarod Carter

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    180 - How to Build a Successful Cash-Based Physical Therapy Practice with Jarod Carter

    From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy. In This Episode: 00:00 - Introduction and Welcoming Jared Carter 01:14 - Mercenary vs. Missionary Business Philosophy 02:31 - Jared's Early Entrepreneurial Spirit 03:49 - First Job as a Bouncer 07:33 - Transition to Physical Therapy 08:02 - Private Physical Therapist for a Wealthy Couple 15:06 - Starting Carter Physiotherapy 15:18 - Challenges of a Cash-Based Practice 21:40 - Marketing Strategies and AI in Healthcare 30:51 - The Future of AI and Storytelling 35:17 - The Unexpected Solution: The Automobile 35:43 - AI's Potential and Ethical Dilemmas 37:57 - The Arms Race of AI Development 39:21 - Misconceptions About Out-of-Network Services 41:44 - The Importance of Value-Based Conversations 43:33 - Transitioning to Cash Pay Services 44:47 - The Impact of Mergers and Acquisitions 47:46 - Effective Communication with Patients 52:01 - The Power of Niching in Healthcare 56:17 - A Personal Mission: Neuron Regeneration 01:03:16 - Rapid Fire Questions and Final Advice The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/180

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A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

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