164: Small Audiences, Big Impact: Harnessing SMS Marketing for Success

In this episode of The Messy Success Podcast, Elizabeth Henson reveals the secret weapon behind her business growth: SMS marketing. She shares how teaming up with Subflow, an SMS platform, has allowed her to build stronger connections with her audience and enhance her marketing and event strategies, all while maintaining a small audience. Elizabeth dives into her experiences of using SMS to elevate local meetups, streamline communications during live events, and optimize marketing efforts for her business. Tune in for actionable insights on how SMS can be a game-changer in your business, simplifying your tech stack and engaging your customers directly.