165. "Video Marketing" with Andrea Stenberg

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Dawn talks with Andrea Stenberg, a video marketing strategist who helps coaches and heart-centered entrepreneurs explode their visibility and attract dream clients using video. Dawn and Andrea talk about how to fit video into your marketing.

In this episode…

Who is Andrea Stenberg and whom does she serve? (00:47)
Why are people resistant to using video if they're not already doing it? (01:39).
How does tech frustration limit people from embracing video, even when they might excel at it? (02:56)
What platforms are best for going live, especially for practice, and how can we overcome concerns like low viewership?(04:42)
Is deciding what to talk about a bigger challenge than going live itself?(08:18)
Should video content focus on being evergreen, or is it okay to create time-sensitive content that may lose relevance later? (10:28)
What’s the ideal video length for different platforms, and how should creators decide between short and long formats? (12:58)
How much of video success depends on algorithms versus understanding and consistently engaging your audience? (16:10)

What are your thoughts on creating shorter clips from 15-minute videos, and how valuable is repurposing content into various formats? (19:46)

Is using B-roll or action shots as effective as talking directly to the camera for camera-shy individuals? (27:40)

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Andrea Stenberg’s Information.
Website:  https://www.thebabyboomerentrepreneur.com

LinkedIn: https://www.linkedin.com/in/andreastenberg/

Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur

Instagram: https://www.instagram.com/andreastenberg/

Youtube: https://www.youtube.com/andreastenb

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