166. Data You Can’t Ignore: Turning Financial Metrics into Growth with Lauren Furtado

My next guest is action taker, Lauren Furtado! Lauren is the owner of Unconventional CFO Services and a self proclaimed "Not your typical CPA". With nearly two decades of experience in public accounting, she left the world of Fortune 500 companies to bring top-tier financial strategies to blue-collar business owners. Her mission? To simplify finances, boost growth, and elevate profitability for her clients in the 7- and 8-figure range. 

In this episode, Lauren breaks down her unique approach to finances, showing how numbers don’t have to be intimidating but can actually empower you to make game-changing decisions. Grounded in faith and family values, Lauren shares invaluable insights on building resilience as a business owner, demystifying finance, and creating a solid foundation for sustainable business success. If you're ready to make confident financial decisions, tune in and take that first step toward financial clarity! Let’s take that first step now! 

Main Takeaways of This Episode:

• [2:00] - A personal experience which shaped Lauren's life decisions in a moment, including leaving her corporate career.

• [11:26] - How her accounting perspective changed from corporate to the private sector 

• [16:25] - Cash flow vs. hiring: Is not always a black and white answer.

• [22:08] - What does it look like to have a “build to sell” mindset when it comes to your business.

• [28:00] - Advice for wanting to not only protect your business and employees, but your family. 

• [32:28] - The misconceptions around accountants and how to find the right CPA or CFO to fit your needs.

Let’s get connected on Socials!

Instagram, LinkedIn, & YouTube 

For more about Sheley visit: www.sheleybrien.com

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Follow along with Lauren!

Instagram: https://www.instagram.com/lauren_furtado_cfo

Website: https://unconventional-cfo.com

LinkedIn: https://www.linkedin.com/in/lauren-furtado-7949061b

Free consultation on if CFO services might be right for your business: 

https://calendly.com/laurencfo/lauren-furtado-fcfo-discussion