# 169: How to Propel Your Students to Take Action with Nicki Krawczyk

Stand Out with Your Audience

You’ve got a message and a course you know will change lives and create more meaning for your audience. Do you feel like your potential students stop scrolling to listen? 

There are two sides needed for communication to be successful, and you want to get that initial click in your favor. Your audience members need to hear what you have to say so they can make an informed decision about working with you, and you deserve to be heard. 

In this episode, author, copywriting expert, and media entrepreneur Nicki Krawczyk joins me to discuss what is encouraging audiences to click, engage, and buy.

There are simple practices you can employ that prompt your audience to perk up and pay attention, including how to: 

✔️ Communicate what always sells. 

✔️ Strike balance in sharing yourself.

✔️ Connect with your audience in their language from the get-go.

✔️ Understand the underlying needs and dreams of your potential students.  

Plus, you’ll hear the two things you’re always selling no matter what course you offer!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course