#169 - Understanding Google's Algorithm and SEO Optimization with Spencer Haws

In this episode, Andy Humphrey plays a recorded live event with Spencer Haws from the Seller's Summit conference, the importance of website ranking, and managing multiple businesses. Spencer delves into Google's algorithm changes, AI's role in search, and diversifying platform presence. He discusses the significance of internal link structure, creating a fast-loading website, and standardizing publishing processes. He also explores content strategies, optimizing content, and tactics to boost revenue. 

CHAPTERS:

(0:00) Introduction and discussion about Seller's Summit conference (5:06) Importance of having a website and ranking on Google (10:18) Discussion on managing multiple businesses and focusing on nichepursuits.com (17:42) Understanding Google's algorithm changes and the role of AI in search (19:31) Diversifying platform presence and cleaning up old content for better SEO (23:16) Restructuring your site and the importance of internal link structure (25:17) Creating a professional and fast-loading website and standardizing publishing processes (30:31) Content strategy: what to publish, using Google search console for keyword insights (35:00) Updating content regularly for SEO and process of optimizing content (37:18) Optimizing your site to boost revenue and tactics for increasing revenue

KEY POINTS:

• Spencer Haas shared his experience of scaling website traffic by publishing a significant amount of content, revealing that he increased his output to over 1000 articles in a year which led to a traffic boost from 100-200k views a month to 700-800k.
• He emphasized the importance of updating old content and optimizing new content with a focus on internal linking and keyword targeting to improve SEO and Google rankings.
• Spencer's approach to content resulted in substantial revenue growth, where display ad revenue alone began to cover the entire content budget, turning other income streams like product sales and affiliate marketing into pure profit.

TRANSCRIPT

Andy Humphrey: Hey, my friends. Welcome back to the Sprink Leonard Show. I'm your host, Andy Humphrey. This is episode 169 coming to you from the 10th floor of the Westin Hotel in Fort Lauderdale FL FLL. I'm not really sure what the second l stands for, with the airport code, FL4 Lawter Layle, Anyway, it makes me every time I I see the airport code code FL, it makes me wonder what it is or why.

Andy Humphrey: I should just Google it. What's the second l? Okay. I am recording this episode here at the hotel because I'm at a conference called Seller's Summit think I've actually recorded 1 or 2 other episodes here at the conference because I come every year. It's super fun.

Andy Humphrey: And if you are looking to, start your own, let's say, blog or physical product, or other kind of digital commerce style business, then, you might wanna check it out. Come down next year. Seller's summit. Dotcom Andy, learn. It's a fantastic conference for learning, meeting other new and successful digital marketers, which are often hard hard to, hard to come by.

Andy Humphrey: And it's pretty fun to get a room full of other other nerds, not just sprinkler nerds, but but nerds in other, categories, other product categories, other content categories, and it's fun to get together and see what happens when all of the brains start firing at once. So I'm here this week. I I had the opportunity earlier in the week. I flew to Atlanta, Georgia on Monday to visit with the site 1 ecommerce team a super great team. And, if any of you guys that I met this week are listening to this, I really think, you know, that, you will be successful delivering the future to the market.

Andy Humphrey: And I really do think that is the role of the site 1 e commerce team on the street level, the CX specialists is to deliver the future, to customers as it relates to commerce, how to order efficiently, etcetera. So congra