#17: Alex Bogusky - Peace, Love, and Advertising

Alex Bogusky didn’t just change advertising — he rewrote the rules. 

Many people have been called the father of modern advertising, but today you're going to hear from the man I call the father of postmodern advertising.

Alex was named creative director of the decade by Ad Age for the work he led as a partner at his agency, Crispin Porter and Bogusky. His work has received countless awards and he's in the hall of fame of both the Art Directors Club and the American Advertising Federation.

Alex is best known for launching Mini Cooper in America, anti-smoking ads for the Truth campaign that enraged big tobacco, ads for Domino’s Pizza that ignited an 80-fold increase in their stock price, and arguably his most groundbreaking work: Burger King’s Subservient chicken - one of the first digitally native campaigns to go viral online, and one that changed marketing forever.

This is an episode with two chapters. In chapter one, we'll talk to Alex about the creative process that went into his best known campaigns. In chapter two, we'll talk about his spiritual journey of finding peace, and healing after the death of someone very close to him. Ladies and gentlemen, I present to you from Boulder Colorado, Alex Bogusky.

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Show Notes:

• Alex Bogusky Website 
• Ikea - Lamp 
• Volkswagen - Driver’s Wanted 
• Truth Anti Smoking - Body Bag 
• Pizza Turnaround 
• Mini Cooper Ads
• Subservient Chicken Ad 

📸@swhnorton 

🐦@swhnorton

🖥️www.atlargeshow.com

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