#17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian Higher Ed Storytelling University

My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and marketing strategies that advance your mission, and they do a lot of work with colleges and universities. But before ERI was associated with Raffi’s name he was with a previous company that spearheaded this video for Harvard Business School.  In this video, a Harvard professor leads the class through a challenging case study conversation. This video went viral with over 11 Million views as of posting this. In this episode we take you behind the scenes of the video, how it came together, and why it resonated so well. Links:  Harvard Business School Video: Watch Here -Pricing for Video Storytelling Subscription: pricing.unveild.tv -Download "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs" Connect with Raffi:  Website Linkedin email: raffi@eridesign.com