17 - Surprising and Delighting Customers — with Erica Kitaev, Senior Director of Product Management at Thomson Reuters

Infusing product design with empathy and efficiency is a surefire way to meet the ongoing needs of your users.

On this episode, Erica Kitaev, Senior Director of Product Management at Thomson Reuters, joins us to share her expertise on topics including:

- How Erika got into her role, the types of projects she works on and what her day-to-day responsibilities look like as a product manager.

- What products Thomson Reuters provides and how they deliver top-notch content to legal professionals and beyond.

- The pros and cons of being a subject matter expert (SME) and why it's important for SMEs to continually question their own assumptions.

- Why surprising and delighting your users means providing fresh experiences without frustrating expectations.

- Why any product you create should deliver a seamless and frictionless experience to your users.

- How Reuters aims to deliver the right content, at the right level, at the right place, at the right time.

- Why product designers and managers always need to remember that they’re creating products for humans who are looking to achieve a specific goal.

On this episode, Erica says, “Don't be afraid to commit to a course of action or an idea, lean into ambiguity, and be the first person in the pool. But also don't be afraid to pivot and course-correct. I think as important as it is to lean into ambiguity, it's as or more important to constantly reassess and be open to course correction. If you're constantly reassessing, you'll get to the right place.”

To learn more, head to https://www.majestykapps.com/ to check out the article associated with this episode.

This episode is brought to you by Majestyk Apps

We imagine, design, and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot, and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com

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Resources:

https://www.thomsonreuters.com/en.html

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