#17 – Your website: the silent salesperson driving growth (with Pablo Asensio @ 8percent Growth)

Up next, a conversation with Pablo Asensio, who helps startup and scaleups to increase their annual revenue. He's passionate about product led growth companies and website strategy. We explored both loaded topics and ended up asking many difficult questions.

How to think of a website as a PLG business? How do you even know that a website is a problem? What are the important pages? What does an effective pricing page look like? Many more.

I've learned that:

• Your website’s like a 24/7 salesperson – it never clocks off, so it needs to nail your value proposition and guide visitors smoothly.
• The homepage does the heavy lifting – it’s where most people land, so make sure it’s engaging and sets the tone for the rest of the site.
• Pricing pages are underrated – they can make or break a deal. Keep them simple, clear, and use clever psychological pricing to nudge decisions.
• Simplicity is everything – no need to cram in loads of features or overcomplicate things. Clear messaging and sleek design always win.
• Treat your website like a product – it’s not a “set it and forget it” job. Keep tweaking, testing, and aligning it with your business goals.

In this episode, we cover:

• 03:39 - Understanding Website Strategy for PLG Companies
• 10:00 - The Role of Websites in the Sales Funnel
• 18:45 - Website as a Dynamic Tool for Business Growth
• 32:37 - Key Pages on a Website: Homepage and Pricing
• 34:50 - Psychological Pricing Strategies
• 39:31 - Streamlining User Experience on Pricing Pages
• 57:11 - The Importance of Design and User Psychology
• 01:12:10 - The Website as Your Best Salesperson

Listen to this episode on:

• ⁠Spotify: https://open.spotify.com/episode/3zK7B47iWpKgrPJMDA2CtG
• Apple: https://podcasts.apple.com/us/podcast/17-your-website-the-silent-salesperson-driving-growth/id1524693328?i=1000678079166
• YouTube: https://youtu.be/c7FBUmsc_Gk
• NerdCow: https://nerdcow.co.uk/podcasts/silent-salesperson-driving-growth/

Where to find Pablo Asensio:

• LinkedIn: https://www.linkedin.com/in/pabloasensio/
• Website: https://8percentgrowth.com/

Where to find me:

• LinkedIn: ⁠⁠https://www.linkedin.com/in/tomaszlisiecki/⁠⁠
• Website: ⁠⁠https://nerdcow.co.uk/⁠⁠
• Newsletter: ⁠⁠https://webabunga.com/⁠⁠

Thanks!

website strategy, product-led growth, sales funnel, business growth, website management, marketing tools, user engagement, website optimization, digital marketing, customer journey, website design, business objectives, data-driven design, homepage, pricing strategies, user experience, features vs benefits, testimonials, marketing, SaaS, B2B, website design, user psychology, landing page, marketing strategies, digital marketing, copywriting, branding, business growth, customer engagement