170% YoY Growth: Bespoke Beauty Brands' Secret to Disrupting the Beauty Industry

We're joined by the CEO of Bespoke Beauty Brands, Stacey Tank in this episode. Founded by Toni Ko in 2019, Bespoke Beauty Brands, LLC is reshaping the landscape of affordable luxury beauty. The company blends its deep expertise in color cosmetics with the creative brilliance of artists like KimChi and Jason Wu, while embracing core values of creativity, inclusiveness, and self-acceptance. Stacey gives us a behind-the-scenes look at what has driven the company's success, particularly with the KimChi brand, which has achieved remarkable triple-digit growth year after year. She shares how authenticity and a commitment to building genuine communities lie at the heart of BBB's marketing strategy. 

In the second half, we dive into the evolving world of beauty retail and how it's being reshaped by challengers & incumbents alike. Stacey explains how social selling is quickly becoming the “third leg of the stool” alongside traditional retail and e-commerce—a shift that has the potential to shake up long-established retail models. She also emphasizes the importance of maintaining a strong innovation pipeline to keep up with the fast-moving beauty industry. Success, Stacey explains, is all about finding the right balance between delivering short-term results and pursuing a long-term vision, while avoiding over-reliance on any single product or sales channel. This conversation is a must-listen for anyone interested in, or working in beauty, innovation, and community-building.

Watch the video version of this podcast on Youtube ▶️: https://youtu.be/ecL1gOGWntQ

          📚 Chapters:

• (00:00:00) - Intro
• (00:03:40) - Favorite Challenger Brand ❄️
• (00:05:58) - Overview of Bespoke Beauty Brands 💄
• (00:09:25) - Advantages of being an incumbent 🚀
• (00:14:18) - Journaling and Personal Growth 📓🌱
• (00:19:03) - Role of Chief Transformation Officer at Heineken 🍺
• (00:29:07) - How to Achieve 170% Growth? 📦✨
• (00:39:00) - What Stacey’s Approach to Marketing is 📲🛍️
• (00:42:33) - Why Organic Content is King ❌✅
• (00:51:45) - Lightning Round ⚡ ⏱️

🖊️Mentioned in the show:

• Favorite challenger brand - Future Society 
• Best brand campaign - Sloomoo

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Stacey Tank of Bespoke Beauty Brands in this episode

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn.

Find Stacey on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024