172: The Unconventional CEO, The Psychologist Turned Firm Leader

How can leaders build and grow successful firms by integrating strong operational support, continuous learning, and adaptability into their leadership approach?

On this episode of Practice Disrupted, we continue to redefine traditional leadership in a conversation with Ellen Bensky, Principal, CEO, and CFO of Turner Fleischer. Ellen's background from psychology to business to architecture leadership has shaped her innovative approach to running a successful design firm. Under her leadership, Turner Fleischer has not only expanded its technological capabilities but also demonstrated the critical role that operational teams play in the success of any design practice.

First, Ellen shares her unique journey, the path that led her to her current leadership role, and the core values that have guided her career decisions. She explains how she built a financial and organizational foundation at Turner Fleischer and emphasizes embracing confidence and perseverance in achieving career goals.

Then, Ellen discusses the crucial role of an HR team and operational support in driving growth. She explains how she established the TF Academy to foster continuous learning, development, and a sense of community within the studio. We also explore how the pandemic reshaped their workflows and team structures. 

We are not going to be successful by telling somebody you have to be 90% billable. We want to allow our studio members to have access to learning programs so they can develop their skills. We want a digital department that is adding operational efficiencies. That, to me, is the way you do it. When you have members of your studio who are learning and growing, excited by the work that they do, and want to be together doing it,  they do great work without billable targets.- Ellen Bensky

To wrap up the conversation, Ellen reflects on her leadership journey and the importance of adapting to industry changes. She offers advice to young professionals on integrating her leadership principles into their own career journeys while also creating a meaningful and fulfilling work environment.

Tune in next week for an episode about how Knowledge Management is evolving in Architecture Firms.

Guest:

Ellen Bensky 

Ellen Bensky is a transformative leader at Turner Fleischer, guiding the Toronto-based firm’s growth into a dynamic Studio specializing in Architecture, Interior Design, and Experiential Graphic Design. Her unique 34-year journey as a non-architect to becoming Principal, CEO, and CFO is a testament to her exceptional leadership and vision. She has strengthened the Studio’s technological capabilities by developing a Digital Practice team with deep expertise, integrating advanced tools and systems to digitize both the practice and their projects.

She is dedicated to driving social change, embedding a culture of community engagement within the studio. Weaving social impact into the fabric of the studio’s culture, she empowers Studio members to give back to the communities they live and build in, in meaningful ways. Ellen is deeply passionate about education and lifelong learning. She established TF Academy to support continuous growth and development for all studio members. Her unwavering dedication to sharing knowledge and lessons learned inspires her to speak globally and challenge the industry’s status quo.

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