#176: How We Sold Out Our First Launch in 48 Hours with Wingspan Performance

How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course

Friends, I’m always telling you your digital course can be a long-term asset for your business. One course can become a flagship, a way to reach a larger, more diversified audience, and your ticket to changing the world with your expertise and growing a long-term, profitable business.

This week, it’s my pleasure to sit down with Cathy Maday and Ivan Konermann of Wingspan Performance® as they walk through their course creation process from vision to money-making expansion asset. Their leadership clients frequently requested a digital offering, and they knew they needed to diversify their services and client base to continue to grow. 

After a couple of years of trying to DIY it and feeling frustrated, they decided to go with Done for You with my team. 

As Cathy points out, we don’t know what we don’t know. Join me in this episode as they show you, instead of me telling you, what’s possible and what makes it happen. You’ll hear:

✔️ When it makes business sense to do done for you versus DIY in course creation;

✔️ How the right attitude and implementation can make all the difference in course reception, brand alignment, and continued growth; 

✔️ Which leadership qualities and awareness are critical as you make decisions and create course content; and

✔️ All the exciting opportunities that can appear after the launch.

I hope this episode gives you a peek into how your course vision can play out over several years when you have all the ingredients in place and prioritize your course as a key business asset.

How will you make your 2024 business dreams a reality? Here are some options. I meet you where you are!

Are you tired of course creation DIY and know a digital offering is that asset your business needs? Apply for Done for You with the CCB team!