ProfitEngines® - Digital Marketing Coaching With Matt Coffy

Matt Coffy
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Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.

  1. 194 - How Agencies Win with AI & Systems

    4일 전 · 비디오

    194 - How Agencies Win with AI & Systems

    Summary In this conversation, the Matt Coffy and Brent Weaver discuss the evolving landscape of digital agencies, emphasizing the importance of culture, strategic partnerships, and the role of AI in agency growth. They explore the balance between local presence and global reach, the significance of customer relationships, and the necessity of niche marketing. The discussion also highlights the challenges of scaling an agency and the importance of investing in growth and marketing efforts.   Takeaways Agencies should focus on culture and team dynamics. Outsourcing can enhance agency capabilities and efficiency. A local presence can strengthen client relationships. AI is transforming the agency landscape, but not replacing it. Understanding customer needs is key to agency success. Niche marketing can help agencies stand out. Investing in a dedicated growth team is crucial. Service businesses require capital for sustainable growth. Agencies need to adapt to changing market dynamics. Building strong client relationships leads to long-term success.

    33분
  2. 193 - 10 Proven Marketing Strategies That Drive Real Sales (Not Just Likes)

    6일 전 · 비디오

    193 - 10 Proven Marketing Strategies That Drive Real Sales (Not Just Likes)

    Summary In this conversation, Matt Coffy discusses effective marketing strategies that can help businesses grow. He emphasizes the importance of understanding the target market, setting meaningful metrics, and selling with empathy rather than persuasion. The discussion also covers the significance of choosing the right platforms for marketing, the balance between short and long-form content, and the role of automation in lead generation. Ultimately, Coffy highlights the need for authenticity and human connection in marketing efforts.   Takeaways Stop posting everywhere to feel productive. 40% of your marketing success comes from choosing the right market. Sell with empathy and not persuasion. Short form gets great reach, long form gets results. The new SEO is intent-based discovery. Are you ghosting your audience or smothering them? Rerecorded short form content crushes repurposed content. Be a human, show up, deliver value. Marketing isn't magic, but it's predictable. Focus on metrics that truly matter for your business.

    21분
  3. 192 - Why Agentic AI Is the Secret Weapon for Small Business Growth

    9월 3일 · 비디오

    192 - Why Agentic AI Is the Secret Weapon for Small Business Growth

    Summary This conversation explores the transformative potential of Agentic AI in business operations. Matt and Aaron discuss how AI can enhance efficiency, improve customer experience, and drive data-driven decision-making. They highlight the evolution of customer expectations and the importance of scalability and availability in AI solutions. Real-world implementations and an implementation roadmap for businesses are also covered, emphasizing the cost savings and efficiency gains that can be achieved through AI integration.   Takeaways Agentic AI can function faster than humans. AI is evolving beyond traditional chatbots. Businesses are missing sales by not responding quickly. Cost savings from AI can be significant for small businesses. AI enhances customer experience by providing immediate responses. Scalability of AI solutions allows for 24/7 availability. Data-driven decision-making is now accessible to small businesses. Real-world implementations show the effectiveness of AI. AI can augment existing employees rather than replace them. Implementing AI can lead to higher quality work and efficiency.

    31분
  4. 191 - Why Storytelling Is the New Marketing Currency

    8월 29일 · 비디오

    191 - Why Storytelling Is the New Marketing Currency

    Summary In this conversation, the Matt Coffy and James Petrozelli discuss the importance of engagement over sheer numbers in building a community. They emphasize the courage required to share personal stories and wisdom, the evolution of content creation, and the role of authenticity in marketing. The discussion also touches on the impact of AI on storytelling and the necessity of consistency in content distribution. Ultimately, they encourage listeners to embrace their unique narratives and engage authentically with their audiences.   Takeaways Engagement is more valuable than large follower counts. Courage is essential for sharing personal stories. Authenticity builds trust with audiences. Content creation has evolved with technology. AI can enhance storytelling but should not replace authenticity. Consistency in content distribution is crucial for success. Building community is key to effective marketing. Your unique truth is valuable and should be shared. The landscape of marketing is changing rapidly. Storytelling is a powerful tool for connection.

    47분
  5. 190 - From $100K to $400K/Month: How AI Saved This Doctor’s Business

    7월 25일 · 비디오

    190 - From $100K to $400K/Month: How AI Saved This Doctor’s Business

    Summary In this conversation, Matt Coffy discusses the remarkable transformation of Dr. Dean Jones, a chiropractor who was on the brink of failure but has now achieved significant success through strategic use of AI and digital tools. The discussion covers the steps taken to build a digital clone of Dr. Jones, integrate AI into sales operations, centralize knowledge, and create a scalable sales model. The conversation emphasizes the importance of simplifying processes and leveraging technology to enhance efficiency and drive revenue growth.   Takeaways Dr. Jones transformed from nearly out of business to making over $400,000 a month. AI can replace inefficiencies, not humans. Creating a digital clone of a business leader can enhance operations. Centralizing knowledge improves team efficiency and engagement. Simplifying offers can lead to increased profits. A licensing model can turn a service into a scalable product. AI sales agents can operate 24/7, improving lead response times. Building a community around a business can enhance learning and engagement. Custom dashboards provide clarity for business growth. Staying ahead in technology is crucial for business success.

    15분
  6. 189 - These 5 AI Agents Will Make You $1M WithOUT Employees

    7월 23일 · 비디오

    189 - These 5 AI Agents Will Make You $1M WithOUT Employees

    Summary In this conversation, Matt Coffy discusses five AI agents that can help entrepreneurs build million-dollar businesses without hiring employees. He explains the roles of each agent, including the Closer Agent for sales automation, the Assistant Agent for productivity enhancement, the Workflow Agent for operational efficiency, the Amplifier Agent for content creation, and the Money Agent for cash flow management. The discussion emphasizes the transformative potential of AI in business processes and the importance of leveraging technology to optimize operations and enhance productivity.   Takeaways AI agents can help build a million-dollar business without employees. The Closer Agent automates lead generation and sales processes. The Assistant Agent enhances productivity by managing tasks like email and calendar. Workflow Agents streamline operations and create standard operating procedures. Amplifier Agents boost content creation and distribution across platforms. The Money Agent manages cash flow and financial visibility effectively. AI can handle repetitive tasks, allowing humans to focus on creativity. Using AI in sales can prevent leaving money on the table. AI tools can provide proactive protection against financial fraud. The future of work will involve humans leveraging AI for better productivity.

    12분
  7. 188 - Why I Stopped Posting 100 Shorts a Month (And What I Do Instead)

    7월 21일 · 비디오

    188 - Why I Stopped Posting 100 Shorts a Month (And What I Do Instead)

    Summary In this conversation, Matt Coffy discusses the pitfalls of short-form video marketing and emphasizes the importance of long-form content in building trust and converting viewers into clients. He critiques the obsession with platforms like TikTok and highlights the need for a strategic approach to content creation that prioritizes meaningful engagement over mere visibility. By leveraging long-form videos, businesses can foster deeper connections with their audience and ultimately drive revenue.   Takeaways Short-form videos may attract views but not sales. Building trust requires more than quick interactions. Long-form content is more effective for engagement. The 7-11 rule highlights the need for consistent exposure. Short-form content can support long-form strategies. Evergreen content continues to attract viewers over time. Content creation should focus on solving audience problems. Mindset matters: viewers are often in entertainment mode. Quality over quantity in content production is crucial. Strategic content planning leads to better business outcomes.

    13분
  8. 187 - Search Is About to Change Forever (and nobody even knows it)

    7월 10일 · 비디오

    187 - Search Is About to Change Forever (and nobody even knows it)

    Summary In this conversation, Matt Coffy discusses the significant shifts in marketing dynamics, emphasizing the decline of traditional Google searches and the rise of AI and video content. He highlights the importance of understanding consumer behavior changes and leveraging AI tools to gain insights into client needs. The discussion also covers the necessity of optimizing for AI recommendations and the potential of using AI for creative marketing solutions, including video content and social media strategies.   Takeaways If you've been doing marketing the same way, you're toast. Google search is fading; video is becoming essential. Understanding consumer behavior is crucial for marketing success. AI tools can provide deep insights into client needs. Stop using technical jargon; speak your clients' language. Video content builds trust and engagement with audiences. Optimize your Google business profile for AI recommendations. Vibe marketing is the new trend in digital marketing. AI can help create effective marketing materials quickly. Don't be afraid to experiment with AI in your marketing strategies.

    17분
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Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.

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