The Kiwi WordPress Queen

Sharon Henderson
The Kiwi WordPress Queen

This is a podcast created for busy coaches and consultants who are looking to lighten their tech workload so you can get back to focusing on what you do best - running your business! Every Tuesday, join Sharon Henderson, as she interviews guest speakers who are managing their own entrepreneurial exploits. The combination of zest, honesty and real life practical advice and shared experiences, will leave you feeling connected, inspired and motivated to continue your own journey to achieve all that you deserve.

  1. 28/08/2019

    #14: 7 Must-Have WordPress Plugins Your Business Needs

    In this tutorial, I walk you through the 7 Must Have WordPress Plugins Your Business needs. Introduction to WordPress Plugins I’m often asked what WordPress plugins you should install on your website.  Of course that depends very much on what functionality you’re seeking to achieve.  That said, there are certain core plugins that should be installed on every WordPress as an absolute minimum. While there’s no getting away from the fact that we need to add plugins to extend the performance of our core theme, it’s important to thing long and hard before clicking the “install plugin” button in your WordPress dashboard! That’s because, if you’re anything like me, the WordPress plugin repository can create a similar sense of excitement to being a kid in a candy store! WordPress Plugins: Less is Usually More! So, a great mantra to follow is that less is usually more!  Not only will too many plugins slow down your site’s performance, but you are also increasing the likelihood of conflicts occurring with your theme and your other plugins.  So that’s why we need to be really careful about the plugins that we install into our WordPress website and only choose the ones that we absolutely need.  But be discerning too.  So if you’re faced with a choice between a plugin that hasn’t been updated recently, and one that was updated very recently, that’s a big clue!  If a plugin has a warning that it’s untested with your version of WordPress, then steer clear as this means that the plugin is not well-maintained and security risks are likely.  Look out for plugins that have had a high number of installations, as it’s clearly a popular plugin. Another reason to keep the number of installed plugins to an absolute minimum, is this.  Every time you install an additional plugin, you’re injecting additional code into your site.   That introduces a new variable and a greater chance of a conflict with your existing plugins or your theme.  Developers do their best to test their software for compatibility with the most common permutations of themes and plugins.   However, when one considers the sheer number of products on the market, it’s impossible to rule out every single conflict scenario. The Chrome Inspector Tool If you find that your website has started behaving in an odd way, the first thing to do is to use the Chrome inspector (right-click your mouse and select the “inspect” option) and head on over to the console tab. If you'd like to watch the video, you can see it here: https://youtu.be/2MbrUjtRaR0 And if you'd like to read the full blog article, with screenshots, you can do so here: https://sharonxhenderson.com/2019/08/25/7-must-have-wordpress-plugins-your-business-needs

    10 phút
  2. 17/06/2019

    #12 Why You Should Focus on Improving Your Website: Check Out this Live Website Audit with Tonia Painter!

    In Episode 12, learn why it's so important to have a great website.  In this episode, Tonia Painter joined me live in the studio to audit her website. The landscape is changing! In this increasingly digital world in which we live, a website is a necessity for businesses big and small alike. It needs to be well-designed for user-experience, and to convert visitors into loyal, returning customers.  When people search for your business, it's typically your website that they happen upon first. And first impressions matter!  Moreover, your website promotes your business 24/7 - so you want to make sure it's doing this as effectively as possible. In this episode, we covered all of the following essential ingredients for a killer website: a. Website Design and Branding Tips c. Image Optimization d. Website Performance Report Interested in taking advantage of Sharon's Free Website Audit Service?  Would you like a website health check for your own website?  Sharon will analyze your website configuration, performance, optimization and speed. She will also advise you on how well the website is designed for user experience and conversion of visitors into loyal, returning customers. Join our Free Facebook Group, KEM WordPress Community Wordpress Educator and KEM WordPress Community Founder, Sharon Henderson, offers a free website review for KEM WordPress Community Members. About Sharon Henderson: Sharon Henderson is an experienced WordPress & Content Strategist. She is also the CEO of digital agency, Word2Art Website Services, and founder of the KiwiEarthMother ("KEM") Brand.

    41 phút
  3. 17/06/2019

    #11 The Biggest Barrier to Attracting Local Business And How You Can Fix It - With Resident Google My Business & SEO Expert, Amanda Tento

    In episode #11, I have the honour of talking with our Resident SEO and Google My Business Expert, The Determined Mom, Amanda Tento.  No matter how small your business is, it's extremely important to be listed in Google to drive more customers to your business. Small business owners often think that they don’t need to be on Google. But that is not true! If you're not using this feature, you are missing out on the chance of getting more clients. Here are the reasons why: 1. Local SEO is very important. Consumers tend to search for local businesses online and if you haven’t verified your Google listing, there is a good chance that your business won’t show up when people search online for the products and services that your business provides. 2. The Google My Business listing has a free online advertising tool, which is Google Reviews. 3. There are more people now who use apps like Google Maps to look for products and service providers. And if your business doesn't show up in their search, how will they know that your business even exists? Google My Business is the ideal way to rank your local business in the top 3 Google Maps results. Most small business owners don’t know how to make Google My Business work for their business. Watch this video from KEM WordPress Community: Ask The Expert  - Live Q&A to learn more about the importance and benefits of Google My Business and how it can be utilized better with Review Extensions and Call Extensions. You'll also learn how Google Maps is used in conjunction with Local Business Pages! Watch this video from KEM WordPress Community: Ask The Expert  - Live Q&A where Business Management Expert - Amanda Tento discusses the importance of Google My Business Optimization. Setting up Google My Business is an incredibly effective way to make your business more visible and discoverable by Google. And yes it is FREE to set up!! More about Amanda: Amanda Tento is the owner of The Determined Mom, a Digital Marketing Agency based out of Lacey, WA in the US. She lives with her husband and three daughters! Amanda has been in business management for the last 13 years and has always been involved in Marketing, Social Media, and Operations. She has combined this wealth of experience with completing various trainings in SEO, WordPress, Social Media, and Marketing. The Determined Mom focuses on SEO and their clients are typically Mom business owners. Join the free Facebook Group for more Wordpress Tips to support you on your WordPress & Traffic Generation journey. KEM WordPress Community

    58 phút

Giới Thiệu

This is a podcast created for busy coaches and consultants who are looking to lighten their tech workload so you can get back to focusing on what you do best - running your business! Every Tuesday, join Sharon Henderson, as she interviews guest speakers who are managing their own entrepreneurial exploits. The combination of zest, honesty and real life practical advice and shared experiences, will leave you feeling connected, inspired and motivated to continue your own journey to achieve all that you deserve.

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