18: Revealing Donor Potential: The Power of Accurate Fundraising Data with Clay Buck

The data a nonprofit keeps goes way beyond dollars, and according to nonprofit expert Clay Buck, accurate data is the key to successful fundraising. Join us as we explore all data points from simple things like spelling a name correctly to complex things like recognizing gaps in the space you have created for generosity. We explore how inclusive data practices support Diversity, Equity, and Inclusion (DEI) in nonprofits, fostering genuine relationships, and increasing contributions.

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