#18: Tracy Deforge - CEO, Founder The Player’s Impact | Athletes as investors | 30-year career in sports | Females as athletes vs influencers | Creating communities | NILs impact on youth sports

Tracy Deforge is building The Player’s Impact, along with being on the board of the National Women’s Soccer League (NWSL) and USA Handball. A decorated sports leader, she has seen sports transform into a massive enterprise.

The Player’s Impact (TPI) is a group comprised of both active and retired professional athletes who come together as a collective to build relationships, get educated, and invest in private companies.

6 years since their inception, they’ve deployed over $17M in capital and had a huge return on their investment in DraftKings.

Chapters:

(01:30) The role of athlete influencers (and how players view it)

(04:40) Creation of The Player’s Impact and its shift over time

(07:50) NIL’s impact on female sports and youth athletics

(14:25) Missteps athletes make in business

(16:25) A shifting agency model in sports

(20:35) What are athletes looking for in investment opportunities?

(24:30) Rise in new sports leagues (and what makes them successful)

(26:40) Importance of athlete investors in sports leagues

(27:50) What kept Tracy in sports her whole career

(29:20) Where are sports headed and what trends to watch

.

Tracy Deforge links:

LinkedIn: https://www.linkedin.com/in/tracydeforge/

Website: https://www.theplayersimpact.com/

.

Andrew Petcash links:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://anchor.fm/andrewpetcash

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

.

Thanks for listening!