185. Insider Tips for Startups: Building Long-Term PR Success w/ Sonia De Mello | Woodrow

Episode 185: Anshika Arora (https://www.linkedin.com/in/anshika-arora-ab5021137/?originalSubdomain=uk), today’s host from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) and the founder of Eternity (https://eternity-uk.com/) welcomes Sonia De Mello (https://www.linkedin.com/in/soniademello/?originalSubdomain=uk), Account Director at Woodrow.

In this episode, we discuss the key differences between PR and marketing, offering practical, cost-effective strategies for startups to build long-term influence and media relationships.

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Show Notes: 

00:00 Intro

00:19 PR vs. Marketing Overview

01:08 The Role of PR in Brand Influence

02:26 PR and Marketing Synergy for Startups

04:26 Measuring PR Impact

07:17 Crafting Stories for Your Audience

08:52 The Importance of Targeted Storytelling

11:17 Understanding the News Cycle and Relevance

14:11 Building Relationships with Journalists

17:33 Leveraging LinkedIn for PR

18:16 Common PR Mistakes to Avoid

22:47 Examples of Successful Founders in PR

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