#19 – Building SEO that sells: lead-driven strategies (with Scott Gabdullin @ Authority Factors)

Up next, a conversation with Scott Gabdullin, a Canadian entrepreneur, investor, and search marketing expert. He's also teaching SEO at Concordia University.

His secret power lies in creating SEO content that generates leads, crafting SEO strategies to drive sales, and building a strong brand presence online. Having worked with companies like KPMG, TD, or Wave Financial, Scott brings a wealth of expertise to the table, blending technical know-how with a sharp business acumen.

(And the quality of the chat is as epic as Scott's video setup. Just look at it!)

In this episode, we discuss:

• ▶ How to define the quality of a keyword
• ▶ How to look at SEO based on the company stage
• ▶ Process of optimising content for SEO
• ▶ SEO methods for each stage of the funnel
• ▶ Types of SEO and when they matter
• ▶ The state of SEO now and in the future
• ▶ +38 more (guessing, but it's packed, trust me)

This 90-minute long episode is simply a must listen to for anyone serious about playing the SEO game. To be fair, here at NerdCow, we've already started applying some of the advice from the video 😂. Yes, we act fast!

It's been such a pleasure.

Chapters:

• ▶ 12:03 - Quality of Keywords and Conversion Focus 🎯 – How do you find keywords that don’t just bring traffic but drive action? This chapter dives into selecting high-intent keywords that align with business goals.
• ▶ 17:50 - Leveraging Google Search Console for SEO 🔍 – This often-overlooked tool is packed with insights. Learn how to tap into its full potential to refine your strategies and uncover hidden opportunities.
• ▶ 32:42 - The Evolution of Search: AI and SEO 🤖 – AI is shaking things up in search. Here, we discuss how businesses can adapt and stay ahead, focusing on human-centric strategies that stand out.
• ▶ 01:11:10 - Building an Omnichannel Presence 🌐 – SEO isn’t just about search engines anymore. This chapter covers how to diversify your content across platforms to maximise visibility and engagement.
• ▶ 01:27:04 - Funnelling SEO Success into Lead Generation 🚀 – It’s all about results. We explore how to turn organic traffic into qualified leads, optimising for every stage of the funnel.

Listen to it here:

• Spotify: https://open.spotify.com/episode/54ddUrUJD0uGVApHAldATL
• Apple: https://podcasts.apple.com/us/podcast/19-building-seo-that-sells-lead-driven-strategies-with/id1524693328?i=1000679658829
• YouTube: https://youtu.be/PZtx-zxakd0
• NerdCow: https://nerdcow.co.uk/podcasts/seo-that-sells/

Key takeaways:

• ▶ Keyword research is the foundation 🎯 – Understanding user intent and leveraging tools like SEMrush or Google Keyword Planner can make all the difference. It’s not just about finding words; it’s about finding the right words that convert.
• ▶ SEO is a long-term investment 📈 – Success doesn’t happen overnight. Building authority, creating valuable content, and focusing on audience engagement take consistent effort. The rewards? Traffic, trust, and sales.
• ▶ AI is reshaping SEO 🤖 – With content becoming more commoditised, it’s critical to adapt strategies and focus on what AI can’t replicate: authentic, human-centred content.
• ▶ Omnichannel presence matters 🌐 – From video content to PR efforts, diversifying where and how you show up online is crucial for both visibility and engagement.

You can find Scott on LinkedIn here:

• https://www.linkedin.com/in/scottgabdullin/

If you'd like to follow up with me, try these:

• LinkedIn: https://www.linkedin.com/in/tomaszlisiecki/
• Website: https://nerdcow.co.uk/
• Newsletter: https://webabunga.com/

#SEO, #KeywordResearch, #GoogleSearchConsole, #AIinContent, #TechnicalSEO, #LongTailKeywords, #ContentStrategy, #LeadGeneration, #LinkBuilding, #VideoMarketing, #DigitalMarketing, #MarketingStrategies, #ConversionRates, #AudienceNurturing, #OmnichannelPresence