194. Breaking the Money Myths Holding Women Back: Financial Freedom with Britt Baker of Dow Janes

Hey Rainmakers! Chelsey and Stephen here, and we are thrilled to have Britt Baker, co-founder of Dow Janes, on the show today! If you’ve ever felt overwhelmed by money or wondered how to shift your financial mindset, this episode is packed with golden nuggets. Britt is on a mission to help women break free from financial myths and take control of their money stories—so buckle up for some serious inspiration!

We kick things off with Britt sharing how Dow Janes started as a small investment club in her living room. What began as a way to help friends learn about investing has grown into a movement empowering women to achieve financial freedom. She opens up about her own mindset shifts, including overcoming a scarcity mentality, and how aligning spending with her values transformed her relationship with money.

One of our favorite takeaways from Britt is her red, yellow, and green light approach to spending time and money in your business. Red light activities, like branding or Instagram, don’t lead directly to revenue, while green light actions—like sending sales emails or hosting workshops—are all about making money moves. Britt’s advice? Focus on green light activities to build momentum before indulging in the “fun stuff.”

We also dive into practical tips like tracking your spending with emotional awareness, aligning purchases with personal values, and teaching kids about money. Britt even shares her personal story of learning about compound interest from her dad at age seven—a lesson that sparked her passion for financial education.

This episode is packed with actionable insights to help you shift your money mindset, build wealth, and teach the next generation to do the same. Trust us, you don’t want to miss it!

Link: try.dowjanes.com/rainmaker

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Episode Minute by Minute: 

• 0:00 - Introduction: Meet Britt Baker of Dow Janes
• 2:00 - Dow Janes’ Beginnings: From Living Room to Movement
• 5:00 - Breaking Money Myths: Overcoming Scarcity
• 8:30 - Aligning Spending with Your Values
• 12:00 - Red, Yellow, Green Light Framework for Entrepreneurs
• 15:30 - Practical Tips for Families to Discuss Finances
• 20:00 - The Power of Compound Interest
• 25:00 - The Biggest Wealth Transfer in History