196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's Quick Commerce

The FMCG Guys

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media. 

Topics covered:

  • Jennifer’s career path: moving from FMCG to Retail
  • What’s exciting about PedidosYa: a LATAM Q-Commerce plya
  • FMCG Trends in Latin America
  • The impact of Digital in Retail and FMCG in the continent
  • How eCommerce has developed in different markets
  • The surge of Retail Media
  • Success stories in Retail Media campaigns

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

무삭제판 에피소드를 청취하려면 로그인하십시오.

이 프로그램의 최신 정보 받기

프로그램을 팔로우하고, 에피소드를 저장하고, 최신 소식을 받아보려면 로그인하거나 가입하십시오.

국가 또는 지역 선택

아프리카, 중동 및 인도

아시아 태평양

유럽

라틴 아메리카 및 카리브해

미국 및 캐나다