The Brief Bros.

Creative Brief Workshops LLC
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The Brief Bros.

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

  1. 2일 전 · 비디오

    199: Is GeorgeCo LLC really a Delaware company?

    Finally, and at long last, George Tannenbaum answers the question on everyone's mind: Is GeorgeCo LLC really a Delaware company? He talks about much more than that, of course. Henry Gomez and I delight in the return of our friend. He's our holiday present to all of you. Consider this our joint thank you for your support over the last year. And the previous three years as well. George joins us on Episode #199. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1시간 22분

  2. 12월 18일 · 비디오

    198: Alex Morris on the tension between strategy and creative

    Our guest, Alex Morris, is a freelance strategy consultant who authored a study Creatives on Strategy: Looking Outside Ourselves to Define What Strategy Offers. It is a survey of creatives' thoughts about strategy. And it's the topic of our discussion today. Alex is a strategist of high regard, as evidenced by the comments from his colleagues. “Alex Morris is every creative’s dream strategist," noted Heather McTavish, ECD of Virtue. "All in. No b******t. Smart as all get out. Kinder than anyone you know. Extremely collaborative and on the money.” So it is refreshing that what he uncovered in this survey pulls no punches. And offers all of us, creatives and strategists alike, a keen window into our working relationship. And makes for excellent conversation. Henry Gomez and I share with you excerpts from the survey. And we talk at length about the natural tension between the two camps who are, after all, on the same side. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1시간 15분

  3. 12월 11일 · 비디오

    197: Ed Tsue—the brief is dead!

    Ed Tsue, Global CSO at Media Futures Group, a respected and admired strategist in our industry, tells us that the Creative Brief is Dead. Today on The Brief Bros., he defends and expands on his position, first posited in his Medium newsletter a year ago. And thanks to last week's guest Ed Cotton, who reposted Ed Tsue's musings on his blog, Provoke, we found it. And then decided to bring Ed Tsue on to talk about it. It's a lively but never heated discussion, with more than a little push-back from both sides. And I think it's safe to say, both Ed and I learned a few things from each other. Sadly, my buddy Henry Gomez was traveling for work and couldn't join us. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1시간 20분

  4. 12월 4일 · 비디오

    196: Ed Cotton's creative brief provocations

    When he launched his Substack blog Provoke six months ago, strategist Ed Cotton had a clear goal. He decided to post excerpts from and links to his favorite LinkedIn articles. But he didn't stop there. When a topic struck his fancy, he looked beyond LinkedIn and created a curio box of goodies. Most are strategy related. But his interests reflect the curiosity of a good strategist. Attention, demographics, insights, AI, writing. And then there's the Arctic and food. He even posted on spies and spying. And of course the creative brief. For brief nerds like Henry Gomez and me, this particular post was catnip. And its links to the writing of others with similar interests piqued our interest. We've reached out to some of them. A few will be guests in the coming weeks and months. Today, we probe the curious mind of Ed Cotton, a British transplant with tenure at McCann-Erickson and Lowe. And on major brands like Converse, MINI and Priceline. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1시간 6분

  5. 11월 27일 · 비디오

    195: Writer Derek Walker—shunned by agencies, embraced by brands

    It's a too-familiar story. Derek Walker, copywriter and agency founder, came to advertising via journalism. When he graduated, he couldn't find work in ad agencies. Instead, he cut his teeth in corporate America. Radio Shack, for one, where as in-house ACD, he worked on the Howie & Teri television spots. As he tells it, his grounding on the client side helped him immeasurably. And gave him a career boost when he eventually got hired by agencies. Including stints at Cramer-Krasselt in Milwaukee and Chiat\Day. Derek's story is inspiration for aspiring copywriters and art directors. If you want a deep knowledge of brands, he tells us, you could hardly do better than to start your career working for a brand. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1시간 2분

  6. 11월 20일 · 비디오

    194: Christopher Owens, Part 2

    Part 2 with Christopher Owens, head of brand strategy at TRG, formerly The Richards Group. Today, Christopher continues to share his passion for strategy. He talks at length about the dangers of short-term thinking on building brands. Then he addresses the turn away information-driven creative back to creativity and story-telling to make emotional connections. He also tells us about his leadership style, and much more. Christopher's impact on our industry is broad and deep. He has been the Miami Ad School's Program Lead of Strategy Bootcamp for many years. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com.

    54분

  7. 11월 13일 · 비디오

    193: Christopher Owens, Part 1

    Our guest this week is the man who put us in touch with the author of the famous Kiwi shoe polish creative brief. Christopher Owens, head of brand strategy at TRG, formerly The Richards Group, hired Sarah Walker-Hall. He reached out to us years ago and asked if we wanted to meet this strategist. And that led to a two-part interview on The Brief Bros. Today, Christopher joins us for a two-part interview of his own. He talks about his origins, from his early interests in jazz and architecture to his fledgling beginnings in a small Dallas agency, Gleason/Calise. His leadership at TRG spans two decades, and include Effie-awarding-winning work on GameStop, Patron and Sub-Zero. (He generously donated three creative briefs for these brands to the Creative Brief Archive.) This is a deep dive conversation about strategy and his commitment to training new generations of strategists. For many years, Christopher has been the Miami Ad School's Program Lead of Strategy Bootcamp. Part 2 airs next week. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    50분

  8. 11월 6일 · 비디오

    192: Coach Rob Schwartz, Part 2

    The second part of our conversation with TBWA Worldwide's Rob Schwartz. Today, guest-host David Moore and I talk with Rob about the heroes among strategists. The story behind the full-page ad for TBWA\Chiat\Day NY's move. What's the way forward for our industry? Is advertising creatively rewarding? And more. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    34분
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소개

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

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  • 제작진
    Creative Brief Workshops LLC
  • 방송 연도
    2022년 - 2024년
  • 에피소드
    100
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