Innovation + Differentiation: Do what’s already working…. Just do it better‪.‬ Scaling for Good with Mike Beckham

We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.
💡Learn: 

The trap many entrepreneurs get stuck 

Step-by-step instructions to differentiate from competitors 

Finding the white space 

Experimentation & iteration

Episode Highlights

Tone setting + creating something that has value (1:00)

How Simple Modern saw the white space in an already saturated market (4:00)

Where the white space lives (6:00)

 Three things to look for when trying to start something new (8:30)

Questions to ask yourself today (10:00)

Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)

What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)

Is there a time you're ever you should ever not be experimenting? (18:00)

Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)

Learn more: www.weareforgood.com/scalingCONNECT WITH MIKELinkedIn / Twitter
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