#2 Scaling a SaaS business in a massive industry with Elizabeth Audette-Bourdeau

Three Big Takeaways:

Create a business that solves a problem.
When trying to build a talented team, focus on the vision/mission.
Take bigger risks when you have less to lose. Even if you fail, you’ll learn a lot by trying to figure things out.

Other Takeaways for entrepreneurs:

2:20 A great example of starting a business to solve a problem.
6:10 How Welbi aggregates data into information to create a community within a community.
10:58 Elizabeth explains how much time Welbi saves on administrative tasks for recreation teams.
14:50 Think big to build something scalable.
17:28 Welbi’s competitive advantage - More than just analog to digital.
21:10 On choosing a name.
23:33 How to compete with larger companies with more money for talent.
33:00: When and why to pivot - Drill down on the problem you’re trying to solve.
37:22: Why COVID eventually caused business to accelerate their technology adoption.
39:20 How to find a technical co-founder.
45:30 Why it is a good idea to take risks while you’re young.
49:31 How a lifetime of playing sports helped Elizabeth in business.
52:22 How Elizabeth refined her investor pitch. An easy thing to do, but most founders don't!

More on my guest:

Other links

Michelle Romanov
SoGal Pitch competition
Elizabeth talks about building an MVP which stands for minimum viable product from Eric Ries fantastic book The Lean Startup.
Invest like the best podcast Rich Barton & Bred Gerstner interview
Rob Lane
Fred Boulanger – Macadamian
Aydin Y Mirzaee – Fellow app
Rivera Living
Atomic Habits
HubSpot
Cassy Aite – Hoppier
Ola Cocina
SweatFit co. formerly Hintonburg Crossfit – Conor Oakley

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